Senior Paid Media Manager

Overview

Prime Group Holdings , LLC, a vertically-integrated private equity real estate firm specializing in self storage and other alternative real estate asset classes, has an exciting opportunity for a talented Senior Paid Media Manager in its headquarters in Saratoga Springs, NY.

With $6.7 billion in assets under management, Prime Group is among the largest private owners and operators of self-storage properties globally, with a portfolio of 320+ self-storage assets across 28 U.S. states, three Canadian provinces, and the U.S. Virgin Islands, totaling 24+ million rentable square feet. The firm manages three flagship funds on behalf of a global investor base, including Prime Storage Fund III, the largest self-storage dedicated fund ever raised.

Headquartered in Saratoga Springs, NY, Prime Group employs 700+ professionals and maintains a regional office in Jupiter, FL and Manhattan, NY along with investment originations offices in Denver, CO; Hackensack, NJ; Yorktown, VA; and Calgary, Alberta. The firm's 21-person senior leadership team is supported by specialized teams across sourcing and acquisitions, asset and portfolio management, compliance and legal, property management, information technology, transactions and financing, marketing, accounting, training, and other core functions.

Prime Group's performance is rooted in a culture of respect, teamwork, ethical business practices, accountability, and persistence. The firm places significant value on the relationships it has built with customers, employees, investors, and stakeholders. PitchBook has recognized Prime Group as one of the top 10 real estate value-add fund managers in its 2023 Global Manager Performance Score League Tables.

Responsibilities

Search Engine Marketing (SEM)

• Lead the development, execution, and optimization of Search Engine Marketing (SEM) strategies across Google Ads and Microsoft Ads to drive qualified leads, reservations, and rentals.
• Manage and optimize paid search campaigns including brand, non-brand, competitor, local, and storage-specific keyword initiatives.
• Conduct ongoing keyword research, search query analysis, and negative keyword management to improve traffic quality and campaign efficiency.
• Develop and refine bidding strategies, audience targeting, ad extensions, and campaign structures to maximize conversion performance.
• Monitor impression share, quality score, click-through rate (CTR), conversion rate (CVR), cost per lead (CPL), and cost per rental (CPR) to identify optimization opportunities.
• Create and test ad copy, landing page experiences, and conversion-focused messaging to improve search performance.
• Analyze local market trends, competitor activity, and search demand to identify growth opportunities across individual facilities and regions.
• Partner with SEO and Web Development teams to align paid and organic search strategies, improve landing page performance, and maximize search visibility.
• Manage campaign budgets and forecasting to ensure efficient allocation of media spend while achieving occupancy and revenue goals.
• Stay current on search engine marketing best practices, platform updates, AI-powered bidding technologies, and industry trends to maintain a competitive advantage.

Campaign Management

• Own and manage paid media campaigns across channels including, Google, Microsoft, Meta, LinkedIn, Apple Search Ads, ChatGPT and programmatic networks.
• Manage strategy and buying on storage aggregator site Sparefoot.com
• Allocate and optimize budget to maximize lead generation, rentals and return on ad spend
• Develop and iterate on creative strategy in partnership with design and content teams
• Manage end to end campaign development including performance tracking and post-campaign analysis.
• Set campaign goals and objectives, determine KPIs and measurements for success.

Analytics & Reporting

• Define, track, and report on key acquisition KPIs across platforms.
• Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation for continuous improvement and optimization.
• Build dashboards and reporting frameworks to give real-time visibility into channel performance
• Continuously test and refine channel mix, targeting, messaging, creative, channels and campaign tactics.

Cross-Functional Collaboration

• Work closely with internal marketing colleagues (Marketing Operations, Content, Creative), agency partners, and the Operations team to align on overall strategy, objectives and project plans.
• Partner with key stakeholders to understand PGH business objectives and translate them into integrated marketing strategies.
• Communicate campaign performance and strategic recommendations clearly to leadership. Stay ahead of industry trends, platform changes, and competitor strategies.
• Synthesize data from multiple sources - including a daily performance summary, paid platforms and web analytics, blending inputs into a unified weekly reporting suite to surface cross-channel insights.

Qualifications

• Bachelor's degree in marketing, business, economics, or a related field.
• At least 8 years of experience in performance marketing, user acquisition, or growth marketing with proven track record of scaling paid acquisition campaigns with measurable ROI
• Deep familiarity with major ad and web analytics platforms - Google Ads, Meta Ads, LinkedIn, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Microsoft Clarity, Crazy Egg or Hotjar.
• Proficiency in reporting tools - Looker Studio, Power Business Intelligence, Tableau
• Strong analytical skills with proficiency in Excel or Google Sheets; SQL or Python experience is a plus
• Experience with call tracking and attribution tools - Call Rail, Invoca.
• Proven track record of scaling paid acquisition campaigns with measurable ROI
• Strong analytical ability - able to interpret data and translate into insights.
• Excellent stakeholder communication and presentation skills.
• Experience in commercial real estate industry or multi-location businesses.
• Work on-site at Saratoga Springs home office location.
• Who You Are
  • You are data-driven, live in dashboards and spreadsheets. Decisions are grounded in data and insights.
  • Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
  • You can distill complex performance data into clear narratives for any audience.
  • Self-motivated, confident, focused, detail oriented and intentional decision making
  • Comfortable in a fast-moving start up environment, adapt quickly and manage multiple priorities.

Benefits

• Competitive rate of pay and a generous benefits program
• Salary commensurate with experience
• Medical, Dental, life, vision, short-term disability, and long-term disability insurance program
• Paid vacation time; paid sick time; paid holidays

Equal Opportunity Employer Statement

Prime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

#LI-OnSite