Senior Paid Social Manager

About the Role The role owns the strategy, execution and optimisation of Paid Social across the US business, helping to drive subscriber acquisition, engagement and awareness across a growing sports portfolio. It is a highly hands-on and strategic position, requiring the ability to build and scale Paid Social campaigns while thinking strategically about audiences, creative, measurement and investment. The postholder works closely with Paid Media leadership, creative, analytics, regional marketing teams and agency partners to ensure social campaigns deliver against both performance and brand objectives. Key Responsibilities Lead the strategy and execution of Paid Social campaigns across DAZN’s US portfolio. Own campaign planning, building, launching and optimisation across platforms including Meta, TikTok, Reddit and other emerging social channels. Manage campaigns across the full funnel, from large-scale awareness and reach activity through subscriber acquisition and conversion. Translate subscriber targets, commercial goals and audience insights into clear Paid Social strategies and campaign structures. Manage Paid Social budgets, pacing and investment allocation across teams, markets and campaigns. Monitor campaign performance daily and make data-driven optimisations across audiences, bidding, placements, creative and budget allocation. Develop audience strategies across broad, interest, geographic, first-party, retargeting and lookalike audiences. Partner closely with Creative teams to develop platform-first creative strategies and identify the formats, messaging and assets needed to drive performance. Lead ongoing creative testing across messaging, formats, talent, offers and audience segments to continuously improve performance. Own testing roadmaps across platforms, campaign objectives, bidding strategies, audiences and emerging Paid Social capabilities. Work closely with Analytics and Measurement teams to evaluate performance beyond platform-reported results and understand incremental impact. Ensure campaign tracking, pixels, conversion events, UTMs and platform integrations are implemented accurately. Partner with regional marketing and sports teams to translate game schedules, launches, offers and key sporting moments into effective Paid Social campaigns. Manage relationships with key social platforms and agency partners, ensuring DAZN remains ahead of new products, capabilities and best practices. Identify opportunities to scale high-performing campaigns while maintaining efficient acquisition costs. Required Experience & Qualifications Strong hands-on experience managing Paid Social campaigns within an agency or in-house performance marketing team. Deep expertise in Meta Ads Manager, with strong experience across additional platforms such as TikTok, Reddit, X, Snapchat or similar social platforms. Proven experience managing significant Paid Social budgets and optimising campaigns against acquisition and performance KPIs. Strong understanding of both performance and awareness Paid Social strategies, including conversion, reach, video and engagement objectives. Experience developing sophisticated audience strategies using first-party data, geographic targeting, retargeting, lookalikes and platform audiences. Strong knowledge of Paid Social creative best practices and experience building structured creative testing programmes. Strong analytical skills with the ability to translate campaign data into actionable optimisations and strategic recommendations. Experience with measurement, attribution and incrementality, and an understanding of the limitations of platform-reported performance. Strong understanding of conversion tracking, pixels, events and campaign measurement. Experience managing budgets, forecasting and pacing across multiple campaigns simultaneously. Excellent communication and stakeholder management skills with the ability to clearly explain performance and recommendations. Ability to operate in a fast-moving environment with multiple campaigns, teams and priorities running simultaneously. A proactive, performance-oriented mindset with a strong attention to detail and a genuine interest in sports. Preferred Skills Experience within sports, streaming, entertainment, subscription or direct-to-consumer businesses. Benefits & Perks Access to DAZN. Up to 15 days of paid time off and 9 days of annual leave. Health benefits, including dental and eye care. A generous sick time package. Short- and long-term disability cover. Parental leave offering. Personal insurances, such as basic life term and personal accident. Access to a 401(k) retirement plan. A family friendly community. Learning and development resources. Opportunity for flexible working. Access to internal speaker series and events. #J-18808-Ljbffr