District Personal Training Manager
$90kCrunch - Rocklin
Benefits:
- Free uniforms
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
District Personal Training Manager
Multi-Club Leadership Role
Oversees Southern District / San Diego County Full-Time | Reports to SVP of Gym Operations
About the Role
We’re looking for a high-energy, culture-driven, results-obsessed District Personal Training Manager to oversee Personal Training operations across our San Diego Crunch Fitness clubs. This is a multi-unit leadership role for someone who loves developing people, driving production, and creating an unforgettable member experience.
If you live for coaching, thrive in fast-paced environments, and get fired up about building strong PT teams -- this is your next move.
Compensation & Schedule
Compensation:
- Competitive salary starting at $90,000
- Bonus based on percent of profit
- Benefits package: Medical, Dental, Vision, 2 week of PTO
- Cell phone stipend and employee membership
Schedule:
- Minimum 47-hour work week
- Typical schedule:
- Mon-Thu: 8:00 AM - 6:00 PM
- Fri: 8:00 AM - 3:00 PM
- Must be available outside standard hours, including weekends, based on district needs
- Occasional approved "admin days" as assigned by SVP
- This is a high-visibility leadership role - your district depends on you.
Key Responsibilities
Recruiting & Talent Development - Build your PT Bench
- Hire, develop, and manage PTMs, APTMs, and Personal Trainers
- Train leaders on interviewing, scorecards, and practical assessments
- Build marketing and social media programs to promote trainers and drive engagement
- Manage and coach on hiring platform for recruiting and onboarding
Onboarding & Training - You set the tone for every new hire.
- Deliver all phases of New Hire Onboarding, including Vision Training
- Teach KO scripting, 4-Step Close, Anatomy of a Great Session, and sales techniques
- Ensure trainers stay current on industry standards and deliver exceptional sessions
- Train staff on conversions, referrals, floor pulls, and PT sales systems
Production & Revenue Management - Your district’s PT revenue is your scoreboard
- Drive district PT production using the PT Playbook
- Support clubs during Closeout Week and when revenue falls behind
- Set goals, monitor KPIs, and ensure monthly hiring needs are met
- Assist with KOs, T.O.s, booking sessions, and PT sales support
Member Experience & Retention - You elevate the Crunch vibe across all clubs.
- Lead PTM Coaching Cycles and ensure weekly execution
- Manage Enhance platform, client feedback, Yelp/Google reviews
- Ensure compliance with Crunch Connect, CPT/CPR expirations, and brand standards
- Lead PT community initiatives to drive engagement and retention
Leadership & Operations - You build leaders who build leaders
- Conduct GM/PTM huddles, Kickoff Scorecards, and Club Visit Forms
- Coach leaders through growth paths and hold weekly performance meetings
- Manage PT schedules, employee relations, and disciplinary actions
- Support cleaning protocols and Group Exercise standards
- Execute all responsibilities consistent with SIR Mission, Core Values, and Weekly Fundamentals
What You Bring
- 2-4+ years of PT leadership, ideally multi-unit or high-volume
- Strong ability to coach, develop, and motivate PT teams
- Expertise in PT sales systems, onboarding, and performance management
- High accountability, strong organization, and excellent communication
- Ability to manage complex operations across multiple locations
- Comfortable working a structured, high-visibility schedule with weekend availability
Why This Role Matters
The DPTM is the operational engine behind PT success - responsible for building strong teams, developing leaders, driving revenue, elevating member experience, and ensuring every club delivers consistent, high-quality Personal Training.
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