Associate Director, Media Planning

Responsibilities

• You will report into the Group Executive Director, Planning & Strategy
• Intimate competitive knowledge of building media plans across scalable budgets anchored in custom content, video and social media, along with 360 integrated content mix including events, influencer / creators, etc.
• Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
• Manage and develop a team of 2–3 Media Planners, elevating both output quality and strategic thinking
• Maintain a deep understanding of Future’s Women’s Lifestyle business offerings, rate card and site capabilities
• Strategically build partner specific rate cards for the categories under Women’s Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships
• Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
• Support in packaging new category specific opportunities to bring to market
• Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals
• Play a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems
• Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close
• Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team’s planning strategy
• Understand marketplace dynamics and be an industry expert

Requirements

• Bachelor’s Degree
• 7+ years experience in media planning/account management
• Experience in building media plans required
• Proficiency in CRM (i.e. Salesforce) and OMS (i.e. Operative.One)
• Understanding of rates types and performance metrics within digital media landscape
• Experience media planning for native content required
• Must be extremely detail oriented with exceptional organizational skills
• Excellent communication skills
• Knowledge of ad specs and 3rd party tracking capabilities required

Core Competencies

Demonstrates expertise in media planning and account management, with a strong focus on building strategic media plans across various platforms, including digital and social media. Possesses exceptional organizational and communication skills to effectively manage client relationships and team dynamics.