Senior Social Media Coordinator - Bursky School of Public Health

* Develop and publish social media content. Independently identify, create, and deliver compelling, platform-optimized content across the school's social media channels, with a current emphasis on LinkedIn and Instagram. Follow what is happening across the school in research, education, practice, admissions, events, and people news, and turn complex work into clear, engaging content that stands out in a crowded feed. Bring hands-on skill in social-first photography, videography, and content creation.* Shape and drive social media strategy. In partnership with Communications leadership, define what each platform is for, who it reaches, and how content supports the school's communications priorities. Prepare social media plans and toolkits for major events, announcements, and initiatives. Refine the approach based on performance and audience response so the school's voice stays consistent, distinctive, and effective among peer institutions.* Measure performance and adjust strategy accordingly. Monitor reach, engagement, and growth across channels and provide regular reports to Communications leadership, along with insights on how to shift strategy. Use data to sharpen what the school posts, where, and when, and to improve the results of social media efforts.* Support the online presence of school leadership. Assist other Communications team members in developing and strengthening the social media presence of the dean and other school leaders, shaping content and voice that position them as credible, visible figures in public health and amplify the school's work through their channels.* Collaborate across the school and university. Collaborate with Admissions, Advancement, and other offices to advance school priorities through social media, and coordinate with the University Marketing & Communications social media team and other marketing and communications leads across the school and university. Develop an effective system for monitoring and responding to social conversations related to the school, and ensure all published content meets the highest standards for quality, accuracy, and approval.* Advise faculty and staff. Leverage extensive experience to provide effective, well-informed counsel to faculty and staff on social media platform development, best practices, and strategy.* Support related communications efforts. Perform other duties as assigned, including supporting website content, newsletters, and other publications in service of Communications, Admissions, Advancement, and other initiatives.* Up to 22 days of vacation, 10 recognized holidays, and sick time.* Competitive health insurance packages with priority appointments and lower copays/coinsurance.* Take advantage of our free Metro transit U-Pass for eligible employees.* WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.* WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.Washington University in St. Louis' collective success is significantly attributed to the passion and outstanding efforts of our community. Our staff, faculty and trainees are committed to excellence and dedicated to carrying out our missions of research, teaching and patient care.WashU prides itself on being a place where people matter, and serious work is done. Our people work together in an inclusive community that celebrates diverse perspectives, collaboration and innovation. We are a community of individuals inspired to work together to develop big ideas and tackle challenging problems.We value the well-being of our people. WashU strives to create a positive employee experience where staff, faculty and trainees thrive, both personally and professionally. Our employees find meaning, connection and vitality in their work and life with a healthy work-life balance and support to learn, grow and make an impact at WashU, the community and the world.**Useful Links****Accommodation**If you are unable to use our online application system and would like an accommodation, please email View email address on click.appcast.io or call the dedicated accommodation inquiry number at View phone number on click.appcast.io and leave a voicemail with the nature of your request.**Regulatory Postings**Know Your Rights: Workplace Discrimination is Illegal Poster(;) #J-18808-Ljbffr Washington University