Content Marketing Manager

HENO is a B2B electronic medical records (EMR) platform that was built for physical therapists by physical therapists, and has evolved to serve even more medical professionals in the rehab industry throughout the United States. We are looking for a Content Marketing Manager to develop and execute marketing strategies that drive increased awareness and demand for HENO. The ideal candidate will have strong communication and project management skills to act on market trends, deliver content to our target audience, and hit revenue goals. Experience in B2B SaaS is required and experience in the healthcare software industry and/or outpatient rehab is preferred but not required. Roles & ResponsibilitiesContent Strategy Development: Collaborate with leadership to propose and refine long- and short-term content strategies that position the brand as an authority on PT practice growth and business-related content. Case Study Production: Manage the end-to-end creation and publication of case studies, including content selection, video production, and editing. Constantly perform analysis on marketing and business development campaigns to improve future campaign effectiveness. Social Media Management: Develop and draft social media content to position HENO as a PT industry leader with our peers. Utilizing our unique position, as the founders also own 3 physical therapy clinics, and understand firsthand what our customers are feeling.Live and recorded events: Plan content for and and run digital events, such as webinars, roundtable discussions and podcast episodes. Longform Content Creation: Plan and produce high-quality PDF/longform content, such as industry reports and surveys. Strategize and execute distribution efforts to maximize engagement. Blog Management: Utilize social engagement and SEO tools to guide blog content creation. Develop, assign, and edit editorial and product-related content that aligns with the overall content strategy. Testimonial Management: Conduct monthly reviews of client testimonials and select which ones to publish across the website and other platforms. Additionally, reach back out to contacts to leave reviews of our platform on a monthly basis. Industry Immersion: Continuously seek out industry knowledge to inform content creation and ensure its relevance and accuracy. Email Communication: Research current customer base and HENO optional add-ons to plan and execute campaigns for adoption of unused features. Plan and draft emails to distribute content and earn trust amongst customers. Plan and execute physical events to promote HENO, increase awareness and grow our reputation as a thought leader within the EMR space.Conference planning, collaboration and execution - minimum 2x/year Experience & Skills Required:Experience in B2B SaaS marketing Business results orientedBe able to own the execution of multiple project types from start to finish.Strong analytical skills with the ability to interpret data and make data-driven decisionsExcellent written and verbal communication skills, with the ability to effectively communicate complex conceptsThe ability and flexibility to handle multiple projects simultaneously in a fast-paced environmentIntegrity and strong sense of ethics must be integral to this persons characterAbility to develop and sustain strong relationships with clients, colleagues and others central to the companys business More about HENO: HENO was founded by Jeff Hohman, a software engineer, and Katie Hohman, a physical therapist since 2006 and owner of 3 private practice clinics in Central Florida. Upon opening their first clinic, this husband and wife pair were using 4 to 5 different softwares just to manage their practice. They quickly realized that this management process was inefficient and disjointed to say the least.For the first six months [using multiple platforms], we had no idea whether we were making or losing money, Katie said.After adding a second clinic and struggling to manage everything on multiple systems for years, they set out to create a software that would allow their clinicians to streamline their work and leave tangled practice management processes behind.Combining their skills in software engineering and practice management, they created HENO an all-in-one solution that has since saved them time and money. By making HENO available to all physical therapy practices, the Hohman's hope that clinicians will now be able to streamline management tasks and provide more time for what is truly important the patient! HENO Benefits:Competitive salariesFully remote work environmentAccrued PTOCompany paid disability and life insurance benefitsMedical, dental, and vision insurance benefits529 college savings planEmployee/Family FSA401kDependent Care FSA
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