Senior Product Marketing Manager, Consumer

Kikoff: The Fintech Powering Financial Security at Scale Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money. We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially. Why Kikoff: This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact. The Role We are looking for a Senior Product Marketing Manager to lead the strategic narrative and inbound go-to-market engine for Kikoff—the #1 credit-building app. We have empowered over 1 million customers on their financial journeys, and we are now entering a phase of rapid portfolio expansion. This is a high-impact role for a seasoned PMM who thrives in the \"upstream.\" You won’t just be launching features; you will be an essential partner to the Product organization, shaping what we build next through exploratory research and validating product-market fit for entirely new concepts. This is your opportunity to build the scalable systems that define how a category-leader wins. In this role you will: Architect the Strategic Narrative: Lead the development of foundational messaging frameworks and positioning for our product suite. Ensure our story is differentiated, defensible, and resonates deeply with the financial aspirations of millions. Drive Inbound Strategy & Exploration: Spearhead exploratory work to identify market signals before products are built. Oversee customer discovery, conduct deep-dive interviews, and translate ambiguous pain points into concrete product roadmaps. Build Strategic Moats: Drive the design and execution of rigorous experiments to optimize pricing, packaging, and positioning. Deliver measurable lifts in activation and monetization, ensuring our products are commercially viable. Act as the Cross-Functional Connective Tissue: Align diverse teams—Product, Growth, Design, Data, and Creative—around the highest-impact opportunities. Drive follow-through across dependencies and resolve organizational gaps to protect outcomes. Scale a World-Class Team: Manage and mentor a growing team of Product Marketers. Focus on \"talent architecture\"—coaching experienced ICs while building a strong development pipeline for junior talent. Establish Repeatable Excellence: Build playbooks. Create frameworks that make high-quality product marketing repeatable and scalable as we transition from a single product to a multi-faceted financial ecosystem. What will make you successful: A Proven Track Record: 5+ years of experience in Product Marketing. Sharp Inbound Instincts: Energized by the \"blank page\" phase of a project. Turn raw customer insights into winning product strategy and validate demand through creative testing. Strategic Ownership: Define the roadmap. Shape priorities, make hard trade-offs, and communicate clearly to senior leadership with candor and care. Analytical Rigor: Default to testing over assuming. Fluent in data and use it to sharpen intuition on positioning, pricing, and product direction. Executive Presence: Navigate high-growth environments, build trust with stakeholders you don't manage, influence the company's \"True North.\" Mission Alignment: Passionate about financial health. Understand that Kikoff succeeds only when customers achieve their financial goals. Relevant Sector Experience: Background in Fintech, Consumer Finance, or high-growth B2C. Familiarity with credit, lending, or highly regulated products is a significant plus. Base Range $182,000 — $211,000 USD Equal Employment Opportunity Statement Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. Please reference the following for more information. #J-18808-Ljbffr Kikoff