PR, Social Media & Influencer Associate

Location: Mountain View, California Job Type: Full-time, in-person Experience: 2–4 years Compensation: $70,000–$90,000 base salary + early-stage equity options Launch: September 2026 Help Make SueEasy a Brand the Internet Talks About PR, Social Media & Influencer Associate Company: SueEasy.com, a PatentVC portfolio company Location: Mountain View, California Job Type: Full-time, in-person Experience: 2–4 years Compensation: $70,000–$90,000 base salary + early-stage equity options Launch: September 2026 SueEasy is a self-help technology platform for people representing themselves in civil legal matters. SueEasy.com is looking for a highly creative, internet-native PR, social media, and influencer professional to join us full-time in Mountain View, California. Make SueEasy impossible to ignore. We want someone who understands how stories spread today through: X. Reddit. TikTok. Instagram Reels. Influencers. Creators. Podcasts. Memes. Traditional media. You will work directly with company leadership to help build SueEasy into a recognizable national consumer technology brand. SueEasy: 2007 > 2026 SueEasy originally launched in 2007 , long before generative AI, TikTok, modern social media, or today's consumer AI products. The concept was provocative: make it easier for people with similar grievances to find one another and potentially pursue legal claims. SueEasy received national attention, including coverage from TechCrunch, The Wall Street Journal, ABA Journal , and others. It also attracted controversy. Some critics portrayed SueEasy as a lawsuit machine and even called it a kind of "carpool for ambulance chasers." Then SueEasy disappeared. Nearly twenty years later, PatentVC acquired SueEasy.com and 1-844-SUEEASY . Now we're rebuilding it for the AI era. The ambition is bigger than simply making litigation easier. We want SueEasy to become a trusted self-help platform that helps people better understand their rights, organize their disputes, improve the quality of their filings, explore resolution, and navigate the civil justice system with more confidence. Litigation is one possible outcome. It is not the goal. That creates an unusual comeback story: Web 2.0 SueEasy > AI SueEasy "Sue anyone" perception > Better tools for self-represented litigants Internet controversy > Responsible consumer legal technology A website > An AI-powered, multilingual consumer platform and media personality Meet Sue A major part of this role is helping us build Sue . Sue is the AI face, voice, and personality of SueEasy. We want Sue to become a recognizable internet personality who can explain complicated ideas simply, react to stories, respond to creators, and make content people actually want to watch and share. Sue should be able to: React to trending disputes on TikTok. Create short-form Instagram Reels. Respond intelligently and humorously on X. Turn breaking stories into useful, shareable content. Collaborate naturally with creators. Create recurring formats people recognize. Sue is not a corporate mascot. We want to build her into a genuine AI media personality. What You'll Own: TikTok & Instagram Reels You will help develop a high-volume short-form video strategy. You should instinctively understand: Hooks. Retention. Trends. Duets and stitches. Reaction formats. Comment-driven content. Creator collaborations. How to turn one successful concept into a repeatable series. You should be able to look at a trending video and immediately think: "What is the SueEasy angle?" X We want SueEasy to have a distinctive voice on X. You will: Develop the brand's voice. Identify conversations SueEasy should enter. Respond quickly to breaking stories. Build relationships with journalists and creators. Create provocative but responsible posts and threads. Engage with AI, legal, technology, startup, and consumer conversations. Turn social activity into earned-media opportunities. Some of the best PR opportunities begin with a post, not a press release. Reddit Reddit will be important both as a communications channel and as a window into what consumers actually experience. You will: Identify relevant subreddits and conversations. Track emerging consumer disputes and questions. Understand how communities talk about legal problems. Identify themes that can become content. Participate appropriately without spamming. Use Reddit insights to improve SueEasy's messaging and product. Influencers & Creators We want to build relationships with creators, not simply buy sponsored posts. Potential partners include: Legal and consumer-rights creators. AI and technology creators. Finance and business creators. Journalists with strong social audiences. Comedy and culture creators. Micro-influencers with highly engaged communities. You should be comfortable reaching out directly and creating collaborations that feel native to the creator's audience. PR Still Matters This role also owns traditional earned media. One of our major launch concepts is: "Whatever Happened to SueEasy?" We want to find the journalists who covered SueEasy in 2007, show them what it has become nearly twenty years later, and invite them to revisit their original assumptions. Potential stories include:

• Whatever Happened to SueEasy?"
• One of the Internet's Most Controversial Legal-Tech Brands Is Back for the AI Era."

But PR should not operate separately from social. A journalist's story should become TikToks. A TikTok should create conversation on X. An X conversation should inspire Reddit discussion. A creator reaction should generate another story. Everything should feed everything else. What You'll Do You will: Manage and grow SueEasy across X, TikTok, Instagram Reels, Reddit, and emerging platforms . Help define Sue's social-media personality and voice. Create and test short-form content. Identify trends quickly and decide when SueEasy should participate. Build relationships with influencers and creators. Pitch collaborations, interviews, duets, and reaction content. Develop journalist relationships and pitch reporters directly. Research SueEasy's media history going back to 2007. Reconnect with journalists who covered the original SueEasy. Develop provocative but accurate PR angles. Monitor news and social conversations in real time. Turn breaking stories into content opportunities. Coordinate social, influencer, PR, outdoor, and paid campaigns. Measure what works and aggressively iterate. Help execute our September 2026 national relaunch . Who We're Looking For The ideal candidate has 2–4 years of experience in social media, PR, influencer marketing, digital media, consumer marketing, journalism, or communications. You may have worked at a startup, agency, creator business, consumer brand, media company, or technology company. More importantly: You are extremely online. You understand internet culture without needing it explained to you. You should: Understand TikTok and Reels deeply. Use X actively and understand how conversations spread there. Understand Reddit culture and etiquette. Follow creators and influencers across multiple verticals. Know what makes people stop scrolling. Write exceptionally well. Understand memes without forcing them. Be comfortable contacting journalists and creators directly. Move quickly when something is trending. Have excellent judgment. Understand the difference between provocative and reckless. Be excited about AI and new creative tools. Want substantial responsibility early in your career. We especially value candidates who can show us things they have actually made. Followers are nice. Taste, creativity, execution, judgment, and evidence that you can make people pay attention are better. Do This Before You Apply Spend time understanding the product and the market before applying.

1. SueEasy Website
2. SueEasy Product Overview
3. Marketing Rollout Overview
4. Background on the Pro Se Legal Market
5. Sue” Character Profile v1

Subject to revision. This Is an Early-Stage Role SueEasy is an early-stage company. There will not be five layers of approval between you and a good idea. If you see a great opportunity on X at 10:00 a.m., we don't want to discuss it at a committee meeting next Thursday. We want people who can recognize opportunities, exercise judgment, and move. You will work directly with leadership and help shape SueEasy's public identity, social strategy, influencer strategy, national PR, and launch. Compensation Base salary: $70,000–$90,000 per year , depending on experience and qualifications. The compensation package also includes early-stage equity options , giving the right person an opportunity to participate in the value they help create. Location This is a full-time, in-person position in Mountain View, California . We want someone who enjoys building with a small team and wants direct access to founders, product teams, and decision-makers. #J-18808-Ljbffr PatentVC