Director of Sales - MidAtlantic

Job Summary
Professional Security Alliance, Inc. (PSA), The PSA Network, and Edge, headquartered in Westminster, Colorado, is the world’s largest consortium of professional systems integrators serving the security and audio-visual industries.  We are seeking a Director of Sales – MidAtlantic Region, responsible for driving member engagement, vendor alignment, and revenue growth across an established territory covering six U.S. states and Washington, DC. The territory currently generates approximately $35M in annual member purchasing activity through PSA programs and vendor partnerships.

PSA members are economically incentivized to transact through the network. This role focuses on increasing member participation, expanding share of wallet, and accelerating growth through PSA programs, services, and vendor solutions. The Director of Sales works closely with PSA members, vendor partners, and internal teams to identify opportunities, strengthen relationships, and drive adoption of PSA offerings across the territory. This position requires strong relationship management skills, the ability to work cross-functionally across departments, and the ability to travel throughout the territory regularly. The position will be based within the region, preferably within the Washington DC metropolitan area.

We offer a competitive salary and comprehensive compensation package including base plus commission, medical, dental, vision, life insurance, 401K with match and safe-harbor contribution, flex spending, tuition reimbursement, paid parental leave and PTO to qualifying employees.

Salary range $100,000 - $125,000 annually plus commission with OTE between $150-175K, no cap.
The posted salary range represents the expected base salary range for this position. Total compensation will include commission eligibility as defined in the PSA Sales Compensation Plan.

Essential Functions

• Develop and execute a territory strategy designed to increase member participation, vendor adoption, and overall revenue growth.
• Manage relationships with PSA member companies within the assigned territory, maintaining regular engagement with leadership and purchasing contacts to identify opportunities to expand share of wallet through PSA programs and vendor partnerships.
• Achieve monthly, quarterly, and annual territory revenue targets as defined in the PSA Sales Plan.
• Collaborate with PSA inside sales, customer success, and vendor management teams to support member growth and program adoption.
• Work with PSA vendor partners to align territory initiatives, promote new technologies, and support vendor growth within the PSA membership.
• Track sales activity, member engagement, and opportunity development within PSA’s CRM system.
• Organize and participate in vendor demonstrations, training sessions, and member education initiatives.
• Represent PSA at member visits, industry events, trade shows, and PSA-hosted meetings.
• Maintain working knowledge of PSA vendor partners, supported technologies, and PSA programs.
• Prioritize strategic accounts and high-impact opportunities that drive meaningful revenue growth.
• Participate in company and sales department meetings as requested.
• Perform other duties as assigned.

Minimum Qualifications & Experience

• 10+ years demonstrated successful sales experience preferred.
• Wholesale distribution experience is a plus.
• Sales experience in video surveillance, access control, alarm & life safety industry a plus.
• Excellent phone skills, ability to travel and outstanding communication skills.
• Exceptional customer service skills and ability to overcome objections.
• Demonstrated drive to achieve performance goals.
• Proven track record in creating new business relationships.
• Proficiency in MS Office, NetSuite CRM and online collaboration & training platforms.
• Excellent time management skills.
• Ability to prioritize tasks and self-manage daily workload.

Travel

• This position requires regular travel throughout the assigned territory, estimated at up to 50%, including attendance at PSA events, vendor meetings, and industry conferences.

Personal Characteristics

• Honesty and Integrity
• Ability to manage multiple priorities simultaneously
• Superior customer/client focus.
• Ability to communicate in a professional manner with team members at all levels of the organization.
• Ability to prioritize, organize and plan workload effectively.
• Ability to learn quickly, multitask and perform under deadlines.
• Must work well in a team environment and/or with little supervision.
• Positive attitude and ability to work in a fast-paced environment.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Additional Information

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

About PSA Security

PSA is the world’s largest consortium of professional systems integrators serving the security, life safety, and audio-visual markets. PSA members operate more than 500 branch locations, employ over 7,500 industry professionals, and collectively generate more than $5 billion annually in system installations.

PSA operates as a member-owned cooperative, providing integrators with access to preferred vendor pricing, financial programs, education, networking opportunities, and operational services designed to help member companies grow and succeed.

The PSA Network elevates the industries we serve by providing members exceptional education, networking, services and connections with technology partners. Be the rising tide!

Curious to learn more? Our recruiting team is happy to help at View email address on psasecurity.applytojob.com . Formal applications must be submitted through this posting for consideration.