Marketing Analyst

Marketing Analyst

Location: Basking Ridge, NJ 07920 / New York, NY 10007 (Hybrid - 2x/week in office, Tues/Weds, but it may shift occasionally based on business needs)

Duration: 8 months

As a contractor on the Marketing Activation team, your responsibilities will include:

• Ownership of end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives.
• Decide final components to deliver against brief in partnership with Consumer Integrated Marketing.
• Commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy.
• Tracking performance and asserting recommendations for marketing plan enhancements to help meet business targets.

Specifically, on the Consumer Home Marketing Activation team, in this role, you will need to:

• Develop and own the strategic narrative on a number of key initiatives to drive demand for client's Consumer Home category.
• Understand the nuances of key customer segments and home competition within key DMAs.
• Monitor and remain accountable to key KPIs (e.g., business results, in-market performance, brand health metrics).
• Partner with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle.
• Specific support may be leveraged for our mobile + home platforms, as well as for key segments and initiatives spanning the full Home portfolio.

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager in either the 140 West Street, NYC or Basking Ridge, NJ locations.

What We're Looking For:

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

You’ll need to have:

• Bachelor’s degree in Marketing, Business, or Market Research or four or more years of relevant work experience.
• Six or more years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans.
• The ability to balance multiple priorities and meet deadlines in a dynamic environment.
• The ability to translate market knowledge and strategy into compelling stories and tools for the business teams.
• Skill in analyzing what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.
• Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders.

Even better if you have one or more of the following:

• Master’s degree.
• Digital experience of trends and key business drivers.
• Skill in designing custom research approaches to gain broader or deeper consumer and market insights.