Wine Sales Representative

Join the Frank Beverage Group Family!

Looking for more than just a job? At Frank Beverage Group , you'll build a career with a family-owned company that's been delivering exceptional beer, wine, and spirits while building lasting relationships for generations. We're passionate about our people, our products, and creating a workplace where hard work is recognized, growth is encouraged, and having fun along the way is part of the job.

Whether you're connecting with customers, growing iconic brands, or making an impact in the community, you'll be part of a team that values collaboration, innovation, and continuous learning.

Why You'll Love Working Here

• Fun, supportive, and team-oriented work environment
• Paid Time Off
• Medical & Dental Insurance
• 401(k) Savings Plan
• Company-paid Life, Short-Term Disability, and Long-Term Disability Insurance
• Flexible Spending Accounts
• Employee events, career growth opportunities, and more!

Now Hiring: Wine Sales Representative

Frank Beverage Group is looking for a passionate, driven Wine Sales Representative to join our Middleton, WI team! In this role, you'll build strong customer relationships, grow sales within your territory, and represent an exciting portfolio of wine brands. Working alongside your manager, you'll develop strategic sales plans, identify new opportunities, and help customers find the right products to grow their business while achieving your own sales goals.

If you enjoy building relationships, love a fast-paced environment, and are motivated by achieving results, we'd love to hear from you!

Key Responsibilities

• Build and maintain strong relationships with assigned on- and/or off-premise customer accounts through regularly scheduled sales calls.
• Grow sales by securing new distribution, introducing new products, and executing promotions and sales initiatives.
• Manage customer orders, inventory levels, pricing, surveys, route goals, and reporting using company systems.
• Monitor customer inventory, product rotation, seasonal needs, and merchandising opportunities to maximize sales and product availability.
• Merchandise products, build displays, stock shelves, refill cold boxes, and maintain point-of-sale materials in accordance with company and supplier standards (Off-Premise).
• Conduct product and staff trainings, install promotional materials, and support menu and permanent signage initiatives (On-Premise).
• Meet or exceed monthly sales goals through effective planning, execution, and regular progress reviews with management.
• Maintain knowledge of the product portfolio, industry trends, pricing, and competitive activity to provide value to customers.
• Collaborate with merchandisers, delivery drivers, suppliers, and internal teams to ensure exceptional customer service.
• Complete required reports, pre-plans, surveys, and administrative tasks accurately and on time.
• Participate in sales meetings, supplier work-withs, training opportunities, and community or customer events, including occasional evenings or weekends.
• Mentor and assist with the training of new team members as needed.

Requirements

Knowledge, Skills & Abilities

• Excellent verbal and written communication and interpersonal skills.
• Strong customer service, relationship-building, and consultative selling abilities.
• Self-motivated, goal-oriented, and able to influence others through effective communication.
• Strong organizational, time management, and multitasking skills with attention to detail.
• Ability to adapt to changing priorities and work effectively with a variety of customers, suppliers, and internal teams.
• Basic math skills with the ability to calculate pricing, promotions, and product costs.
• Proficiency with Microsoft Office and the ability to learn company software and technology.
• Ability to present information confidently and educate customers on products, promotions, and industry trends.
• Working knowledge of sales processes, merchandising principles, inventory management, and product rotation.
• Knowledge of supplier marketing standards and applicable state and federal regulations related to alcohol distribution.
• A positive attitude, strong work ethic, and a desire to succeed while contributing to a collaborative team environment.

Qualifications:

• High School Diploma or equivalent (G.E.D.) required;

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.