Lifecycle Marketing Specialist (Email & SMS Focus) at MOD BIKES Austin, TX

Summary Location: Remote or Austin, TX Type: Full-Time / Part time About the Role We’re looking for a data-driven Lifecycle Marketing Specialist who will own our email and SMS marketing strategy and execution, with optional involvement in paid advertising, creative project management, and influencer coordination. You’ll play a key role in shaping the customer journey, driving engagement, and maximizing retention and revenue through effective flows and campaigns. How to Apply To be considered for this role, you must submit both a resume and a cover letter explaining why you would be a great fit. Applications that do not include both documents will not be considered. Important: Please apply to our internal link: Duties Key Responsibilities Build and optimize flows and automations in Klaviyo to drive revenue and retention Plan, execute, and manage one-time campaigns with clear goals and segmentation strategies Write copy that maintains urgency and clarity, aligned with our brand voice and customer journey Create clear briefs for the graphic designer and oversee implementation Monitor performance and iterate based on results (A/B testing, open/click rates, revenue attribution) Maintain and organize customer segments to ensure relevant targeting Ensure timely delivery of all lifecycle communications Optional Responsibilities Paid Media Support scheduling and launching of Meta and Google ad campaigns Write ad copy and verify creative specs Track daily performance and provide optimization recommendations Analyze creative performance and suggest iterations Creative Project Management Manage creative briefs for all campaigns (ads, emails, site, etc.) Coordinate with designers, videographers, and content creators Organize and maintain content libraries across shared drives Shopify Site Management Set up and manage discounts and promotional offers Update homepage assets (hero images, banners) based on campaigns Influencer & Affiliate Programs Manage relationships with influencers and affiliate partners Send contracts, track deliverables, and follow up on content Write content briefs and ensure alignment with brand messaging Requirements Proven experience with Klaviyo (flows, campaigns, segmentation) Exceptional copywriting skills tailored to ecommerce Data‑minded: you know how to evaluate performance and iterate for results Highly organized with strong project management skills Nice to Haves Experience with Meta Ads Manager, Google Ads, Shopify, or influencer coordination Benefits Autonomy to lead lifecycle strategy in a fast‑growing company Opportunity to expand into paid, site, and influencer marketing Access to a supportive, passionate team (and electric bikes!) Competitive salary and benefits based on experience Work Remotely Flexible work from home options available #J-18808-Ljbffr Downtown Boulder Partnership