Director, GTM Marketing

Pfizer seeks a Director of Go-to-Market Marketing to develop and execute integrated marketing strategies across priority therapeutic areas. This role translates GTM strategy into coordinated campaigns and branded experiences while leading cross-functional teams and managing agency partnerships to drive business impact and healthcare accessibility.

Responsibilities

• Develop and own go-to-market strategy and promotional plans for key therapeutic areas
• Lead cross-functional teams to execute integrated content and campaign strategies aligned with business objectives
• Partner with product, research, and UX teams to understand customer needs and implement best practices
• Oversee agency relationships and manage delivery of creative work, production quality, and budget efficiency
• Develop and scale paid, earned, owned, and partnership media strategies to drive awareness and adoption

Requirements

• Bachelor's degree; advanced degree preferred
• 8+ years brand, consumer, or product marketing experience, or leading integrated campaigns at award-winning agencies
• Demonstrated ability to translate audience insights into strategic marketing results
• Track record leading teams through breakthrough advertising launches at large multinational companies
• Expertise pulling campaigns across owned digital channels and developing earned media strategies
• Strong executive presence with excellent verbal and written communication skills
• Exceptional cross-functional collaboration and problem-solving abilities