Paid Search Analyst

Overview As Paid Search Analyst, you will be a key driver of our Search execution and optimization strategy. You will oversee a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. You will manage the day-to-day operations of our Search, Shopping, PMAX, and App campaigns, translating high-level strategy into tactical excellence and leading data-driven optimizations to drive business growth. This is an on-site role, requiring to be in the office Monday through Thursday with the flexibility to work remotely on Fridays. We are looking to fill two separate positions: one is based at our Crate HQ in Northbrook, IL, and the other at our CB2 HQ in Chicago, IL. A day in the life as a Paid Search Analyst... Responsibilities Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA) Partner with Martech and Feed management team to ensure product feeds are optimized, error-free, and driving maximum visibility for high-priority categories Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened" and identifying "what we do next" using MMM, Adobe and platform insights Execute A/B tests and Experiments (structure, bidding signals and strategies, copy and creative) to improve efficiency and incrementality of our programs Support measurement team with geo lift testing to inform MMM Partner closely with SEO, eCommerce, and Merchandising teams to ensure search coverage aligns with organic trends, site inventory, and broader business priorities What You’ll Bring To The Table High-level "hands-on-keys" proficiency in Google Ads and Bing Ads; experience with SA360, Apple Search Ads, or Adobe Analytics is a major plus Proven expertise in Search and Shopping execution, including a deep understanding of auction dynamics, PMAX asset groups, and automated bidding signals Solid understanding of the technical side of search, including Google Merchant Center, tracking pixels, and the impact of 1P data on bidding algorithms A proven ability to turn raw data into actionable insights; advanced Excel expertise (Pivot Tables, VLOOKUPs/XLOOKUPs) is non-negotiable A passion for proving value through structured experiments and a curiosity to find the "why" behind changes in search volume or CPCs Sharp focus on QA and the ability to pivot between high-level project tasks and granular keyword-level adjustments without losing accuracy A genuine interest in how Paid Search fits into the total omnichannel funnel and a desire to learn from a senior-led team We’d love to hear from you if you have 2+ years of hands on experience in SEM/Paid Search (Agency or In-house) Bachelor’s degree in Marketing, Advertising, Economics, or an analytical field (or equivalent work experience) Retail or ecommerce experience, omnichannel a plus Knowledge of feed-based advertising and optimizing for high-value, omni-channel outcomes Agency or Brand experience managing mid-to-large scale Paid Search budgets (enterprise-level experience preferred) Proficiency in Excel (VLOOKUPs, pivot tables, and data modeling) #J-18808-Ljbffr Crate & Barrel