Senior Manager, Events & Partnership Marketing

Job Description

Job Description

Senior Manager, Events & Partnership Marketing

We’re seeking a strategic, experienced Senior Manager of Events & Partnership Marketing to lead the planning and execution of our event programs and strategic industry partnerships. This high-impact role will drive our presence across owned, sponsored, and partner-led events, while cultivating co-marketing opportunities that accelerate pipeline growth and elevate brand leadership. You’ll collaborate with senior executives, Sales, Demand Generation, and external partners to create compelling, high-touch experiences and amplify our influence across key accounts and industry organizations.

Responsibilities :

Event Strategy & Execution

• Own and manage the annual events calendar, ensuring alignment with business objectives and ideal customer profile (ICP) targeting.
• Lead the execution of industry sponsorships, executive roundtables, speaking engagements, webinars, and conferences.
• Define and report on KPIs including ROI, pipeline influence, and account engagement.
• Oversee logistics, budgets, vendors, and internal coordination to deliver exceptional event experiences.

ABM-Aligned Programming

• Design and execute curated experiences—executive roundtables, private dinners, and invite-only events—supporting Account-Based Marketing (ABM) strategies.
• Partner with Sales and Demand Gen to engage high-priority accounts with tailored messaging, follow-up, and gifting.
• Track key metrics such as ICP attendance, influenced pipeline, and opportunity conversion.

Partnership Marketing

• Identify, evaluate, and manage relationships with CRE associations, technology partners, and industry influencers.
• Develop and execute joint marketing programs, including co-branded events, webinars, and content initiatives.
• Ensure consistent brand visibility and execution across all partnership touchpoints.

Functional Collaboration

• Work closely with Sales, Product Marketing, Demand Gen, and Customer Success to align initiatives with GTM goals.
• Support senior executives in preparing for speaking opportunities and strategic industry engagements.
• Coordinate with Marketing Ops to ensure seamless lead capture and CRM integration.
• Collaborate on content development to highlight thought leadership and innovation.

Required Skills:

• 6–8+ years of B2B marketing experience, including hands-on event and partnership marketing in commercial real estate or related industries.
• Strong grasp of the commercial real estate ecosystem and relationship-driven sales models.
• Demonstrated success in driving results through events and co-marketing partnerships.
• Executive presence and excellent communication skills; comfortable interfacing with senior stakeholders and external partners.
• Proactive mindset with strong project management and cross-functional collaboration abilities.

Compensation : 

• $120-$135k base salary with bonus potential