Digital Marketing Coordinator

Digital Marketing Coordinator

The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion, on and off the ice.

The PWHL is seeking a Digital Marketing Coordinator to support cross-functional marketing efforts across ticket sales, merchandise, tune-in, and grassroots initiatives. This role is primarily responsible for executing digital marketing communications across the league and its teams, with the primary goals of driving revenue and increasing brand affinity. The ideal candidate is a proactive, detail-oriented digital marketer with a passion for sports and a strong foundation in email marketing and digital communications. This posting is for a newly created position. The pay range for this position is $50,000 to $55,000 USD/CAD annually.

Key Duties & Responsibilities

• Act as a marketing support liaison for Ticketing, Broadcast, Partnerships, Merchandise, and Grassroots Hockey initiatives, ensuring league and local market initiatives are promoted across digital marketing communication channels.
• Support the briefing and distribution of league and team marketing assets and promotions for inter-departmental use across marketing communication channels, with a heavy focus on email marketing and website.
• Support the coordination and tracking of partnership deliverables at the league marketing level across web, email, and social.
• Track KPIs and create reports to monitor campaign success and inform future marketing decisions.
• Contribute to campaign research and ideation to support ticket sales, merchandise sales, grassroots growth, and marketing partnership initiatives.
• Support the building and organization of email and SMS communications and templates for transactional and newsletter communications across the league and its teams.
• Provide additional support in the execution of email and SMS campaigns and automation flows as needed.
• Other duties as assigned.

Required Qualifications

• Minimum 1-3 years of experience in sports marketing, ideally in promoting tickets, merchandise, partnerships, and/or grassroots hockey or community initiatives.
• Experience in email marketing across newsletters, transactional emails, and marketing automation.
• Excellent time management and ability to prioritize while meeting assigned deadlines.
• Proficiency with computers and MS Office programs.
• Flexibility to work evenings, weekends, and occasional travel as required.
• This position may be based in either the United States or Canada. Applicants must be legally authorized to work in their country of residence on a full-time basis.

Preferred Qualifications

• Experience within web content management systems.
• Experience in Klaviyo and Vozzi, or similar email and SMS programs.
• Knowledge of HTML coding.
• Proficiency in Adobe Creative Cloud platforms.
• Passion for women's hockey and/or women's sports.

This is a remote role requiring flexibility to work evenings, weekends, and occasional travel as dictated by event and season schedules.