Audience Insights & Measurement Analyst

Job Description

Job Description

Audience Insights & Measurement Analyst VIAJP00001561

• Hourly pay: $50/hr
• Worksite: Leading digital streaming network (Chicago, IL 60601 OR New York, NY 10036 - Onsite)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks an Audience Insights & Measurement Analyst to support advertising sales and audience development through audience measurement, media analytics, and data-driven insights.

Audience Insights & Measurement Analyst Responsibilities:

• Deliver audience analyses, competitive insights, custom reporting, and reusable reporting templates using Nielsen NPower, Ad Intel, and other audience measurement tools to support advertising sales initiatives and client requests.
• Analyze audience and viewership data to establish performance baselines, evaluate ratings, audience behavior, cross-platform metrics, and campaign performance while translating findings into strategic recommendations and compelling business narratives.
• Support audience development initiatives by contributing to dashboards, measurement frameworks, franchise prioritization, audience opportunity analysis, and the integration of syndicated and first-party audience data.
• Partner with advertising sales, media strategy, planning, and cross-functional teams to develop sales stories, measurement strategies, agency support, and audience insights while responding to evolving business needs and learning new data platforms.
• Maintain accurate reporting, identify trends, interpret complex datasets, and present actionable insights through clear presentations and executive-ready deliverables.

Audience Insights & Measurement Analyst Qualifications:

• 4+ years of experience in media research, audience measurement, or media analytics within a network, studio, agency, or measurement provider.
• Bachelor’s degree in Marketing, Statistics, Data Science, or a related field.
• Experience with Nielsen NPower and Ad Intel.
• Fluency with television and streaming audience metrics, including ratings, share, time spent viewing, average minute audience, reach, and duplication.
• Strong Microsoft Excel and Microsoft PowerPoint skills.
• Ability to interpret audience measurement data, identify trends, develop strategic recommendations, and data-driven narratives.
• Ability to learn new audience measurement platforms, data sources, and software applications quickly.
• Strong ability to work with syndicated and first-party audience data.
• Ability to support multiple priorities and respond to evolving business needs.
• Experience with VideoAmp is preferred.
• Experience with Comscore, Global Web Index (GWI), MRI-Simmons, or comparable syndicated and cross-platform sources is preferred.
• Experience with Structured Query Language (SQL), Tableau, or Power BI is preferred.
• Experience with multicultural measurement, including segmentation and panel-based research, is preferred.
• Experience with fandom-driven franchises, unscripted programming, soap operas, or comparable franchises is preferred.
• Experience with agency collaboration is preferred.
  

Shift:

• 9:00 AM to 6:00 PM.