Digital Marketing Designer

Your Lighting Brand® is a full-service Brand Design and Software Company that exclusively services the Commercial and Industrial Lighting Industry. Our software, The Lighting Exchange® is a web-based sales and marketing ecosystem that provides a connection point for Agents, Specifiers, and Manufacturers to quickly search, save, and share products and information. The Digital Designer is responsible for creating engaging digital assets that support Your Lighting Brand’s recurring marketing initiatives across social media, email marketing, and web channels. Working closely with the Digital Marketing team, Pod Leaders, and the Design Team, this fast paced role transforms marketing strategies into visually compelling creative that strengthens client brands, drives engagement, and supports campaign performance. Your Lighting Brand is a small business, consisting of a team of hard-working individuals that are capable of wearing “multiple hats” to get a job or task completed. We strive to create a productive yet laid-back work environment that balances the needs of our clients with the lifestyles of our staff. Simply put, we want happy clients and happy employees. Pay Starting at $26.44 an hour Responsibilities Design high-quality graphics and creative assets, including static posts, carousel graphics, story assets, and paid advertising creatives, for recurring social media marketing campaigns across LinkedIn, Instagram, Facebook, YouTube, and other digital platforms, while maintaining each client's established brand standards. Design visually engaging email marketing layouts that present provided content in a clean, organized, and conversion-focused format optimized for desktop and mobile devices. Create supporting graphics, banners, icons, and visual elements used within email marketing campaigns to improve engagement and overall campaign effectiveness. Produce and edit short-form video content, reels, and simple motion graphics for use across social media and digital marketing channels. Designing graphics and layouts that support website landing pages, including banners, graphics, and supporting visual assets that align with the overall digital marketing strategy, and collaborating with Web Developers on implementation. Adapt and resize creative assets for multiple digital platforms and advertising specifications while maintaining visual consistency across channels. Collaborate with Digital Marketing Coordinators to translate campaign plans and marketing objectives into compelling digital creatives. Prepare production-ready files for digital distribution and perform quality assurance reviews for formatting, responsiveness, typography, and visual accuracy. Organize and maintain reusable templates, creative libraries, and digital assets to improve production efficiency and consistency. Participate in creative brainstorming sessions and contribute ideas for ongoing marketing campaigns and content initiatives. Stay current on social media trends, digital design best practices, platform updates, and emerging creative technologies to continually improve the quality of deliverables. Manage multiple concurrent projects while meeting deadlines and maintaining exceptional attention to detail. Perform other duties as needed to support the Digital Marketing team and evolving client needs. Requirements A degree in Graphic Design, Digital Design, Visual Communications, Marketing, or a related field, or equivalent professional experience, is recommended but not required. 2–4 years of professional experience designing digital marketing assets, social media graphics, email campaigns, or website graphics in an agency or in-house marketing environment. Strong portfolio demonstrating creative excellence across social media graphics (including reels), email marketing, digital advertising, and web-based design projects. Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Working knowledge of Adobe After Effects, Premiere Pro, or similar software for creating and editing short-form video content and social media reels. Experience designing responsive email layouts and creating supporting graphics for email marketing campaigns. Strong understanding of social media platform specifications, content formats, and best practices for visual engagement across LinkedIn, Instagram, Facebook, and other major platforms. Experience designing website banners, landing page graphics, and other digital assets optimized for web use. Familiarity with Figma and basic web design principles is preferred. Basic understanding of HTML/CSS and email marketing platforms (such as Mailchimp, HubSpot, or Constant Contact) is a plus but not required. Thorough understanding of branding, typography, layout, color theory, and digital production standards. Exceptional attention to detail with the ability to proof and deliver polished, production-ready creative assets. Highly organized with excellent time management skills and the ability to manage multiple projects and competing deadlines simultaneously. Self-motivated and able to work independently while collaborating effectively with Digital Marketing Coordinators, Brand Managers, Web Developers, and other creative team members. Strong communication skills with the ability to clearly receive and implement creative feedback. Adaptable and eager to learn new software, digital platforms, AI tools, and evolving marketing technologies. Agency experience, B2B marketing experience, or experience working with commercial or industrial brands is considered a plus. #J-18808-Ljbffr