Sales Manager
Veracity
Sales Manager
Location: Charlotte, NC I Greeneville, TN
Full-Time
Ideal Candidate: Must have direct corrugate experience. Sales Management in the box and/or retail packaging space is needed. The Sales Manager is responsible for leading and managing the sales and marketing function to drive profitable growth, maximize customer satisfaction, and achieve business unit revenue objectives. This role provides strategic sales leadership across multi-location and multi-channel operations and plays a key role in aligning sales, marketing, operations, and service teams to deliver value to customers. The Sales Manager will develop and lead high-performing sales teams, execute market-driven strategies, and build long-term customer relationships to support sustained business growth.
Key Responsibilities
Sales & Revenue Leadership
- Own revenue responsibility for a significant portion of the business unit.
- Drive profitable sales growth through effective sales leadership and strategy execution.
- Deliver value to target accounts through market-driven sales initiatives.
- Identify and exploit geographic and segment-based business opportunities.
Sales Strategy & Execution
- Develop and implement effective marketing and sales strategies aligned with corporate objectives.
- Guide business processes using total quality and customer-focused principles.
- Lead integration of sales, marketing, operations, and service resources.
Customer & Market Development
- Strengthen existing customer relationships and develop new strategic partnerships.
- Create opportunities for business-building alliances.
- Serve national or major market segments across multiple locations and channels.
Leadership & Team Development
- Build, manage, and develop a high-performing sales leadership team.
- Coach and mentor sales professionals to achieve performance and growth goals.
- Promote strong leadership behaviors, accountability, and customer focus.
Business & Financial Management
- Apply strong business acumen to manage resources and commit company assets appropriately.
- Support branch profitability and achievement of corporate business goals.
- Provide data-driven insights and performance reporting to leadership.
Required Qualifications
Education: Bachelor's Degree (BS/BA) in a related field (Required)
Experience
- Minimum 7+ years of sales experience
- Minimum 2+ years of sales management experience
- Experience managing multi-location or multi-segment sales operations
Skills & Competencies
- Sales leadership and strategy
- Business acumen and financial understanding
- Customer-focused selling
- Team development and performance management
- Strong communication and relationship-building skills
Preferred Qualifications
- Corrugated or manufacturing industry sales experience
- Experience with national or large customer portfolios
- Experience working across multiple regions or countries
Core Competencies
- Sales & Marketing Leadership
- Revenue Growth & Profitability
- Strategic Account Management
- Cross-Functional Collaboration
- Leadership & Talent Development
- Customer Relationship Management
- Market & Competitive Analysis
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