Brand Experience Specialist

Role Description

Professional bicycle mechanic with a Specialized obsession and a vast knowledge of bicycles and electric bicycles.

Does the idea of increasing bike and electric bike education, brand awareness and rider engagement get you pumped up? Do you love being in the field with the riders? Do you want to be part of a team that is cohesive and dynamic? If so, saddle up.

How You’ll Make a Difference

• Passion for riding
• Activate rider facing demo and events in your region that drive riders to retail
• Find the riders, get them on Specialized and drive them to retail
• Work with the entire team to elevate the rider experience of the brand
• Coordinate logistics with Field Sales team to drive Retailer Education
• Coordinate with multiple teams across Specialized to bring the best experience to the rider
• Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations
• Report on the results of your efforts
• Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer
• Meet goals set annually to increase rider awareness and drive sell through at Retail
• Support the Specialized business and riders throughout the USA field

Qualifications

• Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining
• Charismatic and authentic presentation abilities – a natural communicator, both written and oral
• Ability to understand the consumer and drive initiatives based on observed trends
• Understand powersports events and/or industry
• Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction
• Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams
• 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc.
• Manage schedule
• Weekend and evening events are mainstay of the schedule
• Love of travel and van life
• Motivated flexibility to roll to the needs of the region

Requirements

• Partner with Business Development Managers (BDMs) and Sales
• Align demo/experience plans to revenue targets and sell-through goals
• Support sales pipeline by creating demand with rider activations
• Participate in retailer business reviews and territory planning
• Share field insights and product feedback to influence assortment decisions
• Deliver structured retail training programs on product, selling, and customer experience
• Launch and onboard retailers to run premium demo programs
• Teach staff how to convert demo riders to bike and equipment sales
• Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM)
• Reinforce merchandising standards that align with premium brand experience
• Plan and execute retailer ride experiences, demo days, regional activations and brand events
• Develop activation calendars based on retail priorities and NPI launches
• Organize event logistics, registration, safety planning, land access, and compliance
• Manage demo fleet deployment
• Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback
• Represent the brand at rides, races, community engagements, and consumer events
• Build community influence through partnerships with local ride groups, trail orgs, and ambassadors
• Support retailer community-building efforts that drive rider engagement and loyalty
• Support local media and content opportunities by working with marketing and comms teams
• Track demo participation, rider journey, follow-up, and retail conversion
• Report fleet utilization, asset condition, and maintenance planning
• Provide monthly business dashboards to Sales and BX leadership
• Maintain rider opt-in database growth through event participation
• Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams
• Represent field insights for GTM (go-to-market), product launches, and retail programs
• Share competitive insights based on market feedback

Benefits

• Competitive pay with annual performance-based reviews for continued growth and recognition
• Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
• Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
• Dental and Vision plans
• 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
• Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
• Employee Assistance Program that provides access to individualized mental well-being care
• Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
• 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
• Up to $9,000 annually in Career Development & Degree Assistance
• Up to $250 annually in Fitness & Wellness Reimbursement
• Industry Pro-Deal Discounts and Perks
• Compensation: $70,304 annually