Senior Manager, Product Marketing - Samsung TVPlus

Position Summary Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first‑party TV data to help brands connect with audiences across all screens. With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership. We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective. We are looking for a Senior Product Marketing Manager to lead our efforts in North America and beyond, shaping the future of our product marketing strategy for Samsung TV+. What You’ll Do Lead B2B Product Marketing – Own the B2B commercial strategy for premium ad products, spanning live streaming events, creator‑led programming, custom content sponsorships, and interactive formats. Develop and Execute Go‑to‑Market Strategies – Refine and accelerate the go‑to‑market strategy, from conception to launch to recurring buys, ensuring adoption by sellers and agencies. Package New and Existing Offerings – Take complex, new products and pack them into clear, sell‑ready offerings for clients, working with Business Development to secure rights, pricing and more. Build Value Propositions – Create compelling narratives and case studies that showcase value to potential buyers. Define the Product Arc – Build turnkey programs, including claims and benchmarks, that inspire confidence and adoption. Partner Cross‑Functionally – Work daily with Product, Engineering, Sales, Marketing, Content Programming and other teams to bring offerings to life and recommend deployments. Required Qualifications 8+ years experience in media or advertising product marketing, especially in programmatic, sponsorship, or technology‑related ad sales. At least 5 years experience in sponsorships, packaging or specialty moments (e.g., tentpole events, concerts, creators). Deep knowledge of client expectations, industry pricing, bundling and standard pricing concepts. Full lifecycle ownership of B2B or content product marketing (from early partnership to general availability). Track record of successful launches and accelerated adoption in CTV, programmatic or sponsorship space. Strong cross‑functional collaboration skills with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales. Proficient in data analysis, market research and product narrative development. Bachelor’s degree in marketing, business, media or related field. Preferred Qualifications Experience with leading media or OTT platforms such as Meta, Netflix, Google, Amazon, Apple, Disney, Roku or similar. Familiarity with Samsung Ads product suite and programmatic offerings. Data‑driven mindset – routinely analyze metrics to assess adoption and impact. Excellent written and verbal communication, persuasive presentation skills. Organized, operationally focused “operator” mindset. Additional Information Travel may be required up to 15% domestic or international to meet with clients and partners. Competitive compensation for a New York City base is expected to be between $180,000 and $200,000 annually, with benefits including medical, dental, vision, life insurance, 401(k), tuition assistance (after 6 months), paid time off, student loan program and wellness incentives. #J-18808-Ljbffr