Digital Marketing Strategist

Job Description We are looking for a Digital Marketing Strategist to develop, execute, and optimize digital marketing strategies that drive brand awareness, website traffic, lead generation, customer engagement, and business growth. The ideal candidate should have a strong understanding of digital marketing channels, data analytics, customer journeys, and campaign strategy, with the ability to translate business objectives into effective digital marketing plans. Responsibilities Develop and implement comprehensive digital marketing strategies aligned with business goals. Plan and manage multi-channel campaigns across SEO, SEM, social media, paid advertising, email marketing, and content marketing . Conduct market, competitor, audience, and keyword research to identify growth opportunities. Define target audiences, customer personas, and customer journeys. Develop strategies for lead generation, customer acquisition, engagement, and conversion . Plan and optimize Google Ads, Meta Ads, LinkedIn Ads , and other paid campaigns. Develop and execute SEO strategies to improve organic visibility and website traffic. Collaborate with content, design, development, and sales teams to execute marketing initiatives. Analyze campaign performance and identify opportunities for optimization and growth. Track key marketing metrics such as CTR, CPC, CPL, CPA, conversion rate, ROAS, traffic, and lead quality . Prepare regular marketing performance reports and provide actionable insights. Develop and optimize landing pages, conversion funnels, and customer journeys. Plan content strategies based on audience needs, search trends, and business objectives. Monitor industry trends, competitor activities, algorithm changes, and emerging digital marketing opportunities. Manage marketing budgets and optimize spending based on campaign performance. Conduct A/B testing and continuously improve campaign performance. Work closely with sales teams to improve lead quality and conversion. Establish KPIs and measure the effectiveness of digital marketing initiatives. Requirements 2+ years of experience in Digital Marketing, Digital Strategy, Growth Marketing, or a related role. Strong understanding of digital marketing strategy and campaign planning . Hands-on experience with SEO, SEM, social media marketing, content marketing, and paid advertising . Experience managing Google Ads and Meta Ads campaigns. Strong knowledge of Google Analytics 4 (GA4) and Google Search Console. Experience with keyword research and SEO tools such as Semrush, Ahrefs, or similar tools . Strong understanding of marketing funnels, customer acquisition, and conversion optimization. Ability to analyze marketing data and convert insights into actionable strategies. Experience defining and tracking KPIs and marketing performance metrics . Good understanding of lead generation and conversion strategies . Strong communication, presentation, and analytical skills. Ability to manage multiple campaigns and projects simultaneously. Nice to Have Experience with B2B, SaaS, e-commerce, or technology marketing . Experience with LinkedIn Ads and B2B lead-generation campaigns. Knowledge of Google Tag Manager and conversion tracking . Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or Zoho . Knowledge of email marketing platforms such as Mailchimp, Brevo, or HubSpot . Experience with A/B testing and CRO . Familiarity with WordPress or other CMS platforms . Basic understanding of HTML, CSS, and website analytics . Experience creating marketing dashboards using Looker Studio or similar tools . Experience managing digital marketing budgets and ROI/ROAS optimization. Key Skills Digital Marketing Strategy | SEO | SEM | Google Ads | Meta Ads | Social Media Strategy | Content Strategy | Lead Generation | Growth Marketing | Marketing Analytics | GA4 | Conversion Rate Optimization | Customer Journey | Market Research | Campaign Management | Performance Marketing Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred. Strong analytical and strategic thinking skills. Excellent communication and presentation abilities. Data-driven approach to decision-making. Creative mindset with a strong understanding of customer behavior. Ability to work collaboratively with cross-functional teams. Strong interest in emerging digital marketing technologies and trends. #J-18808-Ljbffr