Manager, Digital Strategy and Operations

Manager, Digital Strategy & Operations

If you are a Manager, Digital Strategy & Operations professional looking for an opportunity to grow your career, this role offers the chance to lead and shape a connected, customer-centered digital ecosystem across multiple global brands. This position serves as a strategic and operational leader responsible for advancing digital strategy, customer experience, and digital performance across websites, CRM, content, eCommerce, analytics, and emerging technologies. The role blends strategic vision with hands-on leadership to modernize digital experiences, strengthen customer engagement, and drive measurable business impact across the RIDGID, Greenlee, and Klauke brands.

In This Role, Your Responsibilities Will Be:

• Lead the development and execution of an integrated digital strategy aligned with customer needs, brand positioning, and business objectives across multiple business units.
• Drive optimization of end-to-end customer journeys across websites, CRM, content, and digital commerce touchpoints to improve engagement, usability, conversion, and long-term customer value.
• Guide digital experience strategy, including messaging, personalization, SEO, user experience optimization, and content effectiveness.
• Identify and advance opportunities for innovation, experimentation, AI enablement, automation, and emerging technologies that enhance customer experience and business performance.
• Provide strategic leadership for website experiences, digital commerce capabilities, and connected digital platforms across brands and business units.
• Partner closely with marketing, sales, IT, analytics, and global support teams to align digital priorities and roadmaps with customer and business goals.
• Lead content, CRM, and product information strategies to improve consistency, discoverability, and effectiveness across digital channels.
• Establish analytics, KPIs, dashboards, and reporting practices that enable data-driven decision-making and continuous optimization.
• Translate performance insights into actionable recommendations that improve engagement, usability, and conversion.
• Oversee the digital technology ecosystem, including vendor partnerships, platform evaluations, budgeting, and ongoing optimization.
• Lead, develop, and inspire teams responsible for digital platforms, user experience, analytics, and operational execution.
• Foster a collaborative, customer-focused culture centered on innovation, accountability, and continuous improvement.

Who You Are: You see ahead to future possibilities and translate them into strategies that elevate customer experience and business performance. You build strong relationships and deliver customer-centered digital solutions by balancing brand, technology, and business needs. You work collaboratively with diverse stakeholders and teams to achieve shared goals across complex, matrixed organizations. You consistently deliver results, using data, experimentation, and continuous improvement to turn insight into meaningful impact.

For This Role, You Will Need:

• Bachelor's degree or equivalent practical experience in marketing, business, technology, or a related field.
• 7 or more years of experience leading digital strategy, customer experience, and digital operations across websites, CRM, content, eCommerce, and analytics environments.
• Demonstrated ability to guide cross-functional teams and influence stakeholders across marketing, sales, IT, and external partners.
• Strong understanding of customer journey mapping, digital engagement, content strategy, SEO, personalization, and conversion optimization.
• Hands-on knowledge of digital platforms such as content management systems, analytics tools, CRM solutions, marketing automation, PIM/DAM platforms, and eCommerce ecosystems.
• Ability to translate data and insights into clear, actionable recommendations.
• Strong communication, organizational, and leadership skills with a passion for innovation and continuous improvement.

Preferred Qualifications That Set You Apart:

• Bachelor's degree.
• 10 or more years experience leading digital strategy, customer experience, and digital operations across websites, CRM, content, eCommerce, and analytics environments.
• Experience leading enterprise-scale digital transformation or customer experience initiatives.
• Familiarity with enterprise eCommerce platforms, CRM ecosystems, marketing automation, and advanced analytics solutions.
• Exposure to PIM/DAM platforms and digital content syndication.
• Experience with AI-enabled digital initiatives, experimentation frameworks, or advanced conversion optimization practices.

Our Culture and Commitment To You At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.

At Emerson, our employee's passion for innovation and results drives our success. We actively pursue new technologies, capabilities and approaches to drive tangible value for our customers. To reward this passion for innovation and results, Emerson makes meaningful investments in our people. We provide competitive compensation, integrated benefits offerings, and fulfilling career journeys that support the growth of each employee. We firmly believe that when Emerson is successful in achieving its operational and financial goals, our employees share in the company's success. The salary range for this role is $100,000-$140,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.