Director of Sales Marketing

At Vintage Air, performance is personal. Our products live under the hoods and inside of the coolest vehicles in the automotive aftermarket, and our brand is trusted by enthusiasts, professional shops, and builders worldwide. We’re looking for a true car enthusiast to lead our Sales & Marketing organization - someone who understands builders, installers, distributors, and enthusiasts because they live the culture. If you have proven marketing leadership experience within automotive manufacturing or the automotive aftermarket and a genuine passion for cars, this is a rare opportunity to shape the voice and growth of an iconic brand. What You’ll Own: You will own Vintage Air’s marketing-led go-to-market execution across: Digital and direct channels Distributor and installer networks OEM and builder relationships Enthusiast and professional shop communities Your mission is to translate automotive passion into measurable market growth, building campaigns, messaging and go-to-market strategies that resonate with builders, restorers and performance enthusiasts. Key responsibilities include: Developing and executing integrated marketing and GTM strategies that support revenue and growth objectives Crafting and refining brand messaging and positioning for highly technical, engineered products Creating and managing content across web, email, social, and video platforms Driving digital performance, including website UX, merchandising, conversion optimization, and retention Managing CRM and marketing automation tools to support campaigns, lead flow, and customer lifecycle engagement Analyzing campaign performance, customer behavior, and market trends to guide decisions Supporting product launches with compelling narratives, assets, and coordinated GTM execution Partnering closely with sales, engineering, and operations to ensure alignment from demand generation through fulfillment Representing the Vintage Air brand authentically at industry events and within the automotive enthusiast community This position requires seasonal travel (25-35%), while the majority of work is performed on-site at the primary work location If you enjoy being close to the work and seeing the direct impact of your efforts, you’ll thrive here. What We’re Looking For (Required Qualifications): 5+ years of experience in Marketing or marketing-led Sales roles within the automotive manufacturing industry Genuine passion for classic cars, hot rods, or automotive culture Proven success executing multi-channel go-to-market strategies Direct experience marketing automotive performance or engineered products Strong working knowledge of CRM and marketing automation platforms Excellent written, verbal, and visual communication skills Strong analytical skills with the ability to translate data into actionComfort working independently in a fast-paced, hands-on environment What Will Set You Apart (Preferred Experience): Bachelor’s degree in business, marketing, or a related field Automotive aftermarket or durable goods manufacturing experience Experience supporting distributor, installer, or dealer-based sales models Strong digital commerce, UX, and conversion optimization experience Experience in digital marketing strategies, platforms, and performance measurement Why Vintage Air: A highly respected brand with deep credibility in the enthusiast community Direct ownership of marketing strategy and execution High visibility and impact—your work will shape the brand A culture that values craftsmanship, authenticity, and technical excellence Based in San Antonio, Texas , with a collaborative, hands-on environment Join an industry-leading brand where your work will directly shape the future of performance climate control systems for classic and custom vehicles! #J-18808-Ljbffr