Senior Vice President, Digital Fundraising Strategy

Senior Vice President, Digital Fundraising Strategy

About the Company

Prominent advertising agency specializing in digital & social media strategies

Industry
Marketing and Advertising

Type
Privately Held

About the Role

The Company is seeking an SVP/Head of Digital to spearhead the digital fundraising strategy for its nonprofit clients. The successful candidate will be responsible for defining and leading the digital fundraising vision, integrating various channels such as email, web, social, and paid media. This role requires a blend of strategic leadership and hands-on expertise to ensure that campaigns are data-driven, donor-centric, and aligned with the clients' missions and goals. Key responsibilities include partnering with clients to develop multi-channel digital strategies, overseeing the planning and execution of digital campaigns, and establishing measurement frameworks to track ROI and donor engagement. The SVP/Head of Digital will also lead a multidisciplinary team, foster a culture of innovation, and stay abreast of digital trends to identify new opportunities for clients. Applicants for the SVP/Head of Digital position at the company should have a minimum of 10 years' experience in digital marketing, with a focus on nonprofit fundraising or mission-driven organizations. The role demands a proven track record in driving measurable revenue growth through digital channels, deep expertise in email marketing, paid media, CRM systems, and online donation optimization. Strong analytical skills, experience in team leadership, and excellent communication abilities are essential. A passion for nonprofit missions and an understanding of donor psychology are also key qualifications. Preferred experience includes working within an agency environment, familiarity with nonprofit CRMs, and knowledge of compliance and best practices in charitable fundraising and data privacy.

Functions

• Marketing
• Non-Profit Management