Vice President, Analytics

Lead paid media analytics and measurement across integrated marketing programs. Develop paid media and integrated measurement frameworks, including objectives, KPIs, benchmarks, indicators, reporting requirements, optimization triggers and methodologies. Provide strategic counsel to clients and internal teams through data-driven insights and integrated measurement strategies. Analyze performance across paid social, search, programmatic, OOH/DOOH and emerging digital channels. Evaluate campaign performance across Meta, TikTok, LinkedIn, X, Google Ads, programmatic DSPs, GA4 and other tools. Partner with paid media, communications, creative and strategy teams on audience strategies, testing plans, optimization and cross-channel measurement. Work with large and complex datasets from paid media platforms, ad servers, web analytics, CRM systems, social listening tools, surveys and other sources. Translate complex data and analysis into insights, narratives and recommendations for senior clients and internal stakeholders. Build and maintain executive-ready dashboards using Tableau, Microsoft Power BI and/or Looker Studio/Data Studio. Create client-facing reports across paid, earned, owned and shared channels. Establish standardized reporting frameworks, KPI definitions, data governance, naming conventions and quality assurance processes. Develop automated or semi-automated reporting solutions to improve efficiency, accuracy, consistency and scalability. Serve as a senior client advisor and contribute to proposals, pitches, scopes of work and agency offering development. Stay informed on emerging analytics, AI and automation technologies and recommend tools and platforms. Lead, mentor and develop analytics talent and support agency-wide training and capability building. Requirements Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or a related field. 8+ years of experience working with an integrated marketing and communications agency, paid media agency, or digital marketing agency, or in-house experience in paid media, analytics, or insights-focused roles. Demonstrated experience leading paid media analytics, performance analysis and measurement for complex campaigns. Strong understanding of paid social, paid search, programmatic and other digital media channels. Experience working with large and complex datasets from multiple platforms and sources. Advanced experience building dashboards in Tableau, Power BI and/or Looker Studio/Data Studio. Strong knowledge of GA4, Excel and Google Sheets; experience with SQL is preferred. Experience with campaign measurement concepts including reach, frequency, attribution, incrementality, conversion, lift, media efficiency and ROI. Ability to define data requirements, identify limitations and develop practical measurement solutions. Familiarity with Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Programmatic DSPs, Google Ads and GA4. Experience with social listening, media monitoring or competitive intelligence platforms is a plus. Experience with APIs, data warehouses, Python, R, AWS or other statistical computing and programming tools is a plus. Familiarity with AI-enabled analytics, automation, agentic workflows and/or emerging AI-search visibility practices is preferred. Experience leading, mentoring and developing teams. Strong client presence, project management skills, independent decision-making abilities, and exceptional verbal and written communication skills. Ability to translate complex analysis into actionable insights and compelling narratives. Core Competencies Demonstrates expertise in paid media analytics, performance measurement, and integrated marketing strategies, with a strong ability to translate complex data into actionable insights. Proficient in building executive-ready dashboards and reporting frameworks to optimize campaign performance across various digital channels. Highest-signal resume keywords Paid Media Analytics Dashboard Development in Tableau Performance Measurement Data Analysis and Insights Client Advisory and Communication ATS Optimization Keywords Hard Skills Data Analysis Performance Measurement Campaign Measurement Concepts SQL Excel Google Sheets Python R AWS Statistical Computing Soft Skills Project Management Independent Decision-Making Verbal Communication Written Communication Mentoring Industry Keywords Integrated Marketing Digital Marketing Paid Media Analytics Campaign Performance Data Governance KPI Definitions Automation Technologies Emerging Digital Channels Audience Strategies Tools & Technologies Tableau Microsoft Power BI Looker Studio GA4 Meta Ads Manager TikTok Ads Manager LinkedIn Campaign Manager Programmatic DSPs Google Ads Social Listening Tools #J-18808-Ljbffr Jobtailor