Digital Marketing Director

Description About Us We're a fast-growing, multi-location home services company specializing in pest control and termite control treatments and services, with 300+ team members and an expanding footprint across Louisiana and Texas. Built on strong operational excellence and trusted service, J&J Exterminating is proudly ranked in the Top 100 Pest Control Companies in the nation! About the Role We're hiring a Digital Marketing Director to own our entire digital performance engine — the budget, the channels, and the specialist teams and agency partners behind them — across both residential (B2C) and commercial (B2B) segments. Success here is measured in numbers: lead volume, revenue growth, and measurable ROI. This is a hands-on, deeply technical seat for a leader fluent in Google Ads, Local Services Ads (LSAs), SEO/GEO, and the fast-moving world of AI search. If you geek out over keyword strategy, bid mechanics, ROAS, and LLM visibility, we want to talk. The role is primarily in-office at our Lafayette home office; greater Lafayette area candidates are strongly preferred, with candidates from our other Louisiana markets — Baton Rouge, New Orleans, Lake Charles, and Crowley — close behind. What You'll Own Paid Media & Performance Growth Full-funnel digital strategy across B2C and B2B — Google Ads, LSAs, paid search aggregators, display, and programmatic. The full marketing budget and its core KPIs: cost per lead, ROAS, conversion rates, and lead attribution. Seasonal campaigns timed to peak pest cycles across every market. SEO, GEO & Local Search SEO and Generative Engine Optimization (GEO) strategy, including visibility in Google AI Overviews, ChatGPT, Perplexity, and other LLM search results. Google Business Profiles and Apple Business Connect listings for every branch — local pack rankings, reviews, and map traffic. Website, Email & Campaigns Website strategy, development, and CMS optimization to support SEO/GEO, conversion rates, and multi-location needs. Email marketing programs — nurture, retention, and reactivation — with strong segmentation. Integrated campaigns, developed with the team on creative and messaging. Attribution & Reporting A marketing attribution system connecting CRM, call tracking, and all digital channels for accurate lead-source and ROI visibility. Performance reporting to leadership on channel performance, spend efficiency, and lead flow. Team & Agency Management Specialist teams and agency partners across paid search, SEO, analytics, and campaign execution. Evaluation and adoption of AI tools, platform updates, and new technology as search evolves Requirements What You Bring 6+ years in digital marketing, including 3+ years leading paid media, SEO, and analytics. 2+ years of client-side (in-house) experience preferred — home services experience is a plus. Deep hands-on command of Google Ads, LSAs, SEO/GEO tools, Google Analytics, Tag Manager, keyword strategy, bid management, performance reporting, and attribution. A track record of scaling digital channels, proving ROI, and leading cross-functional teams in multi-location or service-based businesses. Insatiable curiosity about algorithm changes, emerging platforms, and AI-powered search. An owner's mentality — you want to own results, not just manage vendors. Greater Lafayette area candidates strongly preferred — this is a primarily in-office role at our Lafayette home office. Candidates in our other Louisiana markets (Baton Rouge, New Orleans, Lake Charles, Crowley) are also encouraged to apply. #J-18808-Ljbffr