Social Media and Communications Specialist in Gainesville, FL

Social Media And Communications Specialist

Home Office - Gainesville, FL 32601

Job Description

The Collier Companies is seeking a Communications and Social Media Specialist!

This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate, and tremendous educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.

The Communications and Social Media Specialist will be responsible for establishing public relations and media opportunities, composing website and print copy, managing online reviews, promoting internal and external awards, managing and promoting The Collier Companies brand and communities, building and scheduling social media content, monitoring social engagement, reach and performance and more.

Perks – The Good Stuff:

• The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income.
• Up to 24 days off during your first year with an annual increase!
• Stylish TCC logo attire is provided.
• Comprehensive medical, dental & vision insurance.
• Group & supplemental life insurance policy options.
• Healthcare reimbursement account & legal services insurance.
• Career growth opportunities.
• Industry education opportunities.

Qualifications

Day to Day:

• Write and edit publications and press releases
• Write and edit industry award submissions
• Manage internal communications
• Compose community web and brochure copy
• Oversee company-wide reviews and reputation
• Manage and promote corporate and new development social media accounts
• Monitor company-wide social media engagement, reach, and performance
• Onboard new TMs with an introduction to marketing
• Host monthly marketing training
• Develop and execute community-level social media strategies aligned with leasing goals and occupancy needs
• Analyze campaign and post performance to optimize engagement, reach, and conversion to tours/leads
• Partner with leasing teams to translate traffic trends into actionable marketing strategies
• Provide ongoing coaching to onsite teams on social media best practices and engagement strategies
• Develop playbooks, templates, and resources for consistent execution across communities
• Stay current on platform updates, trends, and algorithm changes to keep strategy relevant

Your Skills – Show Us What You Got:

• Experience with copywriting experience, a must.
• Marketing agency experience is a plus!
• Training content and development for social media platforms.
• Strong user experience with Meta Business Suite, Instagram, and LinkedIn is required.
• Previous leasing or sales experience is a plus!
• Entrata experience is a plus
• Knowledge and experience in PR are a plus!

Our Culture – How We're Different:

The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. Our team is highly focused on both personal and professional growth, building a strong relationship with our residents, and creating an environment that each of our residents can call home.

• At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success which aligns with our internal mission statement PROUDLY SUPPORTING OUR TEAM MEMBERS IN BECOMING THEIR BEST SELVES.
• Our external mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS.
• We are good STEWARDS to each other, believe in collaboration and support one another to achieve our missions.
• We PRIDE ourselves on working and growing with the principles taught in "The 7 Habits of Highly Effective People", written by Stephen Covey.
• The Collier Companies Team Members are committed to CANI ( Constant & Never-Ending Improvement ) & to utilizing our I&R ( Initiative & Resourcefulness ) to find solutions that are BOTH E&E ( Efficient & Effective ) that we implement via IIT ( I Intend To ____ )
• We are committed to ONGOING LEARNING – At The Collier Companies & sponsor book clubs, training, and mentorship to support the professional and personal growth of our team.
• We also have our internal learning program called Collier College that is based on the structure and teachings from the Nathan Collier Master of Science in Real Estate program at the University of Florida.
• GROWTH – We have a goal to double in size within the coming decade! Our team members have a FIRE IN THE BELLY and hold the torch with a BURNING SENSE OF URGENCY!
• We bring STABILITY into the marketplace and to our residents with a LONG-TERM HOLD strategy. This benefits our human capital, finances, and customer experience.
• ROOTED – We are privately owned and have been in business since the 1970's. We currently own and manage over 12,000 apartment homes and we're pacing over 1,000 new apartment home construction starts each year.

At The Collier Companies, it is all about people. Our Residents depend on us to be observant, interested in their lives, and quick to respond to their needs. We enjoy working with them and with each other. Every day is different: rewarding, challenging, and fun. When someone lives in one of our communities, they are entrusting us with providing their Home, something fundamental to their emotional, spiritual, and physical well-being and we consider that both a wonderful Honor and a significant Duty that we are passionate about. We ask all that join us to commit to doing likewise.

PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS WHILE SUPPORTING TEAM MEMBERS TO BECOME THEIR BEST SELVES

Background checks are an employment requirement. Upon submission of your application, you will be invited to complete our candidate assessment.

These are required steps in the hiring process.

The Collier Companies is an Equal Opportunity Employer