Director, Audience & Engagement Analytics

Director of Audience & Engagement Analytics Join the future of news. The Washington Post is on a mission to deliver riveting storytelling for all of America and reinvent news. The DAI (Data, Analytics & Insights) organization drives strategic and operational decisions for the company. As Director of Audience & Engagement Analytics you will report to the Vice President of Data, Analytics & Insights and work closely with newsroom, product, engineering, advertising, and finance teams on projects that have a critical and strategic impact. Responsibilities Partner with cross‑function leads (audience, product, design, engineering) across multiple teams to establish strategic roadmap, OKRs, and priorities. Optimize revenue from audience and products using audience strategies, customer segmentation, and engagement tactics to increase engagement, revenue and profitability. Understand customer behavior and preferences; collaborate with stakeholders on customer insights to create targeted campaigns and personalized product offerings. Contribute as a key collaborator and thought leader for initiatives and projects that meet organization goals. Manage and communicate the analytics roadmap and deliverables. Lead, hire, onboard, and develop analytics talent and culture within the larger analytics organization. Oversee the quality and direction of the analytics team's work and represent the team at the executive level. Collaborate with other Data & Analytics teams on cross‑mission projects and identify partnership opportunities across teams. Oversee designs and analyze experiments to improve Growth KPIs for digital subscribers. Educate and improve internal processes to promote innovation and best practices within the team. Preferred Motivations and Skills Passion for analytics: genuine interest in data analytics, its management, and its potential to drive insights. Business acumen: deep understanding of audience, engagement and subscription‑focused business model, challenges and opportunities. Problem‑solving: ability to identify, analyze and solve complex problems related to audience and product analytics. Creative thinking to find innovative solutions and improve analytics processes. Stakeholder management: strong communication and relationship‑building skills to effectively manage stakeholders across the organization. Results‑oriented: ability to set goals, measure progress, and adjust strategies as needed to achieve desired outcomes. Minimum Qualifications Bachelor’s degree in computer science, engineering, mathematics, or related technical discipline. 10+ years professional experience in audience, content, customer or product analytics. 3+ years experience managing analytics professionals. Deep expertise in audience analytics, content measurement, and product analytics—ideally within a media, subscription, or digital product environment. People leadership experience in directing team members to build analytics solutions, data products, reporting, experimentation, acquisition and retention modeling. Preferred Qualifications Experience in experiment design, measurement, analysis, and modeling. Familiarity with Google Analytics, media research tools (Comscore, Nielsen) and custom dashboards. Experience measuring effectiveness of marketing channels (search, social, email). Strong communication and interpersonal skills with the ability to work seamlessly with multiple stakeholders including executives. Knowledge of privacy‑compliant data practices and evolving trends in audience targeting and measurement. Experience with SQL, Python, and Big Data tools. Experience with Tableau and Web Analytics systems like Google Analytics. Core Competencies Strong competency in leadership, execution management, building relationships, and generating talent and organizational capability. Willingness to take initiative and follow through on projects. Strong project management skills with the ability to juggle multiple priorities and drive high‑impact outcomes. Benefits Competitive medical, dental and vision coverage. Company‑paid pension and 401(k) match. Three weeks of vacation and up to three weeks of paid sick leave. Nine paid holidays and two personal days. Twenty weeks paid parental leave for any new parent. Robust mental health resources. Backup care and caregiver concierge services. Gender affirming services. Pet insurance. Free Post digital subscription. Leadership and career development programs. Salary Salary range: $144,600 – $241,100 per year. Actual salary within this range will depend on individual skills, experience and qualifications. This position may be eligible for a bonus or incentive program. #J-18808-Ljbffr The Washington Post