Marketing Operations Specialist

Marketing Operations SpecialistNAM is seeking a Marketing Operations Specialist to support the day-to-day execution of our marketing and demand generation engine. This is a hands-on role: you'll build and send campaigns, manage lists, stand up forms and landing pages, and keep the data behind all of it clean. You'll work in HubSpot building workflows and automations, launching campaigns, and reporting on what happened, while also supporting the digital presence (website, SEO, social) that feeds the pipeline.Key ResponsibilitiesSupport management of NAM's marketing technology stack, including HubSpot, ClickUp, WordPress, analytics platforms, and marketing toolsBuild and deploy email campaigns in HubSpot: newsletters, event invitations and reminders, follow-ups, award announcements, and one-off sendsOwn list building and segmentation across our audiences: law firms, insurers, corporate clients, and our neutral panelStand up lead capture: forms, landing pages, LinkedIn lead forms, and UTM conventionsManage CRM contact lists and segmentation, supporting data quality, deduplication, and compliance practicesKeep the data clean: import standards, list hygiene, and a repeatable QA checklist run before every sendSupport the business development team in HubSpot — sequences, templates, task automation, and logging standardsBuild and maintain the email template library against NAM's brand standardsCreate and report monthly performance reporting on marketing initiatives, including campaign and organic performance, and lead generation outcomesBuild and maintain dashboards tracking campaign performance, ROI, cost-per-lead, and conversion trendsManage NAM's organic and paid LinkedIn presenceSupport website operations, including routine content updates and monitoring of SEO, page speed, and conversion metricsMaintain digital asset libraries for brand consistencyDocument how things are built — naming conventions, workflow logic, and process notes the team can followQualificationsRequired3+ years of hands-on marketing operations, marketing automation or digital marketing experienceWorking proficiency in HubSpot Marketing Hub. You've personally built workflows, forms, landing pages, lists, and emailsSolid email fundamentals: deliverability, subscription types, suppression, and send governanceComfort with data work: imports, deduplication, and knowing when a list looks wrong before you send to itStrong analytical and reporting skillsStrong organizational skills and attention to detailPreferredBachelor's degree in a related fieldExperience with Google Analytics 4 or marketing performance dashboardsExperience with WordPress website managementExperience with graphic design tools such as Canva or AdobeFamiliarity with SEO performance monitoring and optimization metricsExperience with supporting marketing technology systems and integrationsWhat We OfferSalary : $33.00 - $38.00 per hour (good-faith estimate) Benefits & Other Eligible Compensation : Includes health, dental, vision, disability and life insurance, 401(k) plan with company match, paid time off, annual bonus, and additional voluntary benefits.About UsNational Arbitration & Mediation (NAM) is a premier provider of Alternative Dispute Resolution (ADR) services, delivering efficiency and results to clients throughout the U.S. and globally. Through its market-leading technology and secure virtual and hybrid forums, NAM offers a streamlined alternative to traditional litigation. With an exceptional roster of neutrals and concierge-level case administration, NAM is the ADR partner of choice for over 10,000 commercial entities and half the Fortune 100.National Arbitration & Mediation (NAM) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other status protected by the laws or regulations in the locations where we operate.