Events & Field Marketing Manager
Legora
Events & Field Marketing Manager Or Senior Events & Field Marketing Manager
We're looking for an Events & Field Marketing Manager or Senior Events & Field Marketing Manager to join our team in San Francisco and lead the execution of high-impact marketing programs across North America. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field initiatives, including event sponsorships, owned brand experiences, and integrated campaigns.
You'll report to the Marketing Director, North America and collaborate closely with the global marketing team, including demand generation, product marketing, content, and design. You'll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts and nurture customer relationships.
What You'll Do
- Plan and execute regional field marketing programs, including industry events, sponsorships, and Legora-hosted experiences for our customer community.
- Partner closely with sales and partner teams to align field programs with pipeline goals, account priorities, and revenue outcomes.
- Own event execution end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, budget management, lead capture, and post-event follow-up.
- Deliver integrated campaigns that amplify field programs across email, social, digital, and out-of-home channels.
- Identify and activate Legora customers for speaking engagements, case studies, and local advocacy opportunities.
- Track, analyze, and report on program performance, measuring ROI and key metrics to inform optimization and future planning.
- Build and maintain strong relationships with cross-functional stakeholders, external vendors, and agency partners.
- Bring creativity and fresh ideas to elevate the attendee experience and consistently reinforce Legora's brand at every touchpoint.
What You Bring
- 4-5 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in events production or events management.
- Hands-on experience supporting events, sponsorships, or regional campaigns.
- Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Comfortable collaborating across functions and regions in a fast-paced environment.
- Experience with marketing automation (e.g., Pardot, Customer.io) and CRM tools (e.g., Salesforce) is a plus.
What's In It For You
- Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
- Competitive package: Comprehensive salary, benefits, and tools for success.
- Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
- In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
- Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision
- Multiple medical plan options through Aetna and Kaiser Permanente
- HSA or Healthcare FSA (based on plan selection)
- Dental plans via MetLife
- Vision plans via Vision Care
Family Support
- Generous parental leave
- Free access to Maven Clinic
- Dependent Care FSA
- Free One Medical membership for employees and dependents
Additional Perks
- Pre-tax commuter benefits
- Life Insurance + STD/LTD
- 401(K) with generous company match
- Unlimited PTO
- Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more
Legora is an Equal Opportunity Employer
At Legora, we believe great teams are built on diversity of thought and experience. We're proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don't discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
Vacancy posted 11 hours ago
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