Digital Design Lead

Digital Design Lead

Location: Hybrid LA

Glo Skin Beauty is seeking a highly creative, detail-oriented Digital Design Lead to define and deliver high-performing digital creative across every touchpoint. This role will lead the digital design for email, site, paid media, Amazon, and third-party retail, ensuring consistent, elevated, conversion-focused creative that strengthens the brand and enhances the customer experience.

Partnering closely with the E-Commerce, Marketing, Creative, and Development teams, the role will operate at the intersection of brand and performance, translating strategy into design systems, campaign assets, and scalable templates that drive growth across DTC, professional, and marketplace channels.

Essential duties and responsibilities include but are not limited to:

Email + CRM Design

• Lead design across all email communications: campaigns, automated flows, loyalty, and transactional
• Build and evolve modular email systems that scale across DTC and B2B
• Partner with marketing to optimize for performance (testing, iteration, and deliverability best practices)

E-Commerce + On-Site Creative

• Lead visual design for key site experiences: homepage, landing pages, PDPs, quizzes, and promotional events
• Develop conversion-focused assets including product imagery, infographics, comparison charts, and educational content
• Support UX enhancements with wireframes and design solutions for new features and personalization

Amazon + Third-Party Retail

• Design and maintain Amazon creative: A+ content, brand stores, infographics, and product imagery, and/or work with agency partners to maintain brand standards and design templates
• Adapt core campaign assets for third-party retailers and marketplace partners
• Ensure consistency across all external retail environments while optimizing for channel-specific performance

Paid Media + Campaign Creative

• Design assets for paid channels (Meta, Google, Pinterest, TikTok), including static and motion formats, and support variations for A/B testing
• Support agency partners with digital creative
• Partner on campaign development translating briefs into cohesive, cross-channel creative systems
• Curate and create graphics for omnichannel digital campaigns

Content Optimization + Asset Management

• Maintain and refresh digital assets across site, email, and marketplace channels
• Oversee image standards: retouching, cropping, naming, and optimization for performance and load speed
• Continuously refine templates, layouts, and systems to improve efficiency and output quality

Cross-Functional Collaboration

• Work closely with E-Commerce, Marketing, Creative, and Development to align on priorities and timelines
• Partner with developers on implementation of design across site features, CRM, and integrations
• Support campaign planning with a clear understanding of channel requirements and constraints

Leadership + Brand Stewardship

• Uphold and evolve digital brand standards across all touchpoints
• Guide and mentor others, setting clear expectations for quality and execution
• Stay informed on design best practices, digital marketing trends, and emerging tools to continuously elevate the brand's creative output

Experience
• 5+ years of professional experience in digital design, preferably in beauty, fashion, or lifestyle industries
• Experience designing for DTC (Direct-to-Consumer) ecommerce brands
• Experience collaborating with cross-functional teams (ecommerce, marketing, creative, development)
• Experience leading or mentoring others


Education / Certifications
• Bachelor's degree in Graphic Design, Digital Media, Visual Communication, or related field (preferred)
• UX/UI design certification (optional)
• Motion graphics or animation training (optional)
• Email design or HTML/CSS certification (optional)


Technical Skills
• Mastery of Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects, InDesign)
• Experience with Figma, Sketch, or similar prototyping tools
• Knowledge of HTML/CSS for email and web layouts
• Experience designing for various screen sizes and responsive formats
• Familiarity with UX/UI principles and accessibility standards
• Understanding of asset management, image optimization, and web compression


Soft Skills
• Highly organized and detail-oriented
• Strong leadership and mentorship capabilities
• Creative, innovative, and proactive mindset
• Ability to balance creativity with data-driven decision-making
• Comfortable working in a fast-paced, collaborative environment
• Passion for beauty, skincare, and digital design trends


Working Conditions:
• Sitting for long periods of time
• Work may occur before/after normal business hours


Compensation & Benefits:


The salary for this role is $70-85K
• 401(k) match
• Subsidized health insurance benefits plans
• Company-provided computer
• Home office stipend
• Employee gratis (free) products $250 each quarter
• PTO Accrual: 4.75-7.75 hours earned per pay period, based on tenure
• Holidays: 10 Company Paid Holidays & 2 Floating Holidays
• Sick Leave: 2 hours earned per pay period, bank of 2 days to start, capped at 10 days
• Bereavement Leave: Up to 6 days


Glo Skin Beauty offers equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Glo is committed to the full inclusion of all qualified individuals. As part of this commitment, Glo will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, reply to any email received from our system or call our main 800 number and request HR.