VP of Marketing

VP of Marketing

About the Company

Innovative provider of high-value group benefits for gig workers.

Industry
Human Resources

Type
Privately Held

Founded
2017

Employees
51-200

About the Role

This is not a traditional brand marketing role. We are looking for a leader who is equally comfortable analyzing conversion funnels, training and coaching marketers, launching campaigns, improving websites, reviewing creative, presenting to the executive team, and challenging assumptions with data. You’ll inherit a talented team and help transform marketing into one of the company’s primary growth engines. You’ll be responsible for marketing across: B2B enterprise sales B2B2C benefit programs focused on enrollment and utilization Software products Thought leadership Corporate communications Brand This role combines strategy with execution. We expect our marketing leaders to think big and dive into and own the details. We are looking for someone who uses data before opinions, tests assumptions rather than defending them, coaches people instead of rescuing them, holds themselves and others accountable, balances creativity with operational discipline, moves comfortably between strategic thinking and detailed execution and continuously improves systems rather than repeatedly solving the same problems. The successful candidate won’t simply lead campaigns. They’ll build the systems, team, and operating model that help them scale from a successful mission-driven, for profit organization into the leading technology-enabled benefits platform for working families. What You’ll Own Growth Strategy Develop and execute the company’s marketing strategy aligned with business objectives. Identify new growth opportunities through research, customer insights, analytics, and experimentation. Build measurable marketing programs that increase awareness, lead generation, customer acquisition, engagement, and retention. Performance Marketing Lead demand generation across paid, owned, earned, and partner channels. Improve conversion across every stage of the customer journey. Use experimentation, attribution, and analytics to continuously optimize performance. Translate marketing activity into business outcomes. Marketing Operations Build scalable marketing systems, processes, and workflows. Improve planning, prioritization, QA, campaign execution, and project management. Ensure marketing delivers high-quality work on schedule. Create dashboards that provide visibility into marketing performance. Brand & Communications Continue strengthening the brand. Ensure consistent messaging across all products and business lines. Lead content strategy, public relations, thought leadership, proposals, case studies, presentations, and executive communications. Support product launches and strategic initiatives. Team Leadership Build a high-performing marketing organization. Train and coach managers and individual contributors. Provide frequent feedback. Develop talent. Set clear expectations. Hold people accountable. Address performance issues quickly and constructively. Create a culture of ownership, curiosity, collaboration, and continuous improvement.

Team Size
7

Direct Reports
6

Functions

• Marketing

Skills

• Growth Marketing required
• Demand Generation required
• Analytics required
• B2B required
• B2C Marketing required
• Leadership required
• Marketing Operations required
• Campaign Planning required
• Content Marketing required
• Multicultural Marketing required