VP, AI Strategy & Delivery

About Us:

Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the Role:

Pacvue is seeking a VP, AI Strategy & Delivery to lead our AI strategy and execution across AI Labs, Pacvue Agent and Machine Learning. The role spans our entire AI remit, requiring a leader to possess outstanding technical skills, strong ability to engage/inspire customers, and a true talent builder.

Reporting to the Chief Product Officer, this leader will help scale Pacvue’s global AI and Data Science organization as we continue to evolve into an AI-first commerce media platform across retail media, DSP products, full-funnel activation, measurement, optimization, and customer workflows.

This role will build on the strong AI and Data Science foundation already in place (based primarily in the US & China), partnering closely with existing leaders and teams to sharpen strategy, increase customer impact, and scale AI capabilities across the platform.

This is a customer-facing role. The VP of AI will serve as a key representative of Pacvue’s AI strategy with customers, agencies, partners, and the broader commerce media ecosystem, helping customers understand how AI can improve media decisioning, workflow automation, measurement, optimization, and business outcomes.

Responsibilities:

Represent Pacvue’s AI Vision with Customers

• Serve as a senior customer-facing voice for Pacvue on AI, machine learning, Pacvue Agent, agentic workflows, automation, measurement intelligence, and the future of commerce media.
• Engage directly with enterprise brands, agencies, retailers, and strategic partners to understand their AI priorities, concerns, workflow gaps, and adoption barriers.
• Support executive briefings, customer advisory boards, strategic sales conversations, industry events, and thought leadership.
• Translate customer feedback into AI strategy, experimentation themes, product priorities, and roadmap decisions.

Lead and Scale AI / Data Science

• Lead Pacvue’s AI, ML, and Data Science organization across experimentation, applied models, recommendations, optimization, measurement intelligence, forecasting, workflow automation, and agentic AI.
• Partner closely with existing AI and Data Science leaders to scale the organization, strengthen execution, and increase the impact of AI across customer-facing products.
• Create operating clarity across AI Labs, production ML/AI, Data Science, Pacvue Agent, and agentic workflows, ensuring clear ownership, priorities, evaluation criteria, and product impact.
• Ensure our AI, ML and Data Science teams are aligned, focused and executing seamlessly. Building a world-class AI team is paramount for our success and this leader must be as passionate about talent as they are the product and innovation they lead.

Accelerate Pacvue Agent and Agentic AI

• Accelerate Pacvue Agent as a core AI experience across the platform, directing the team, helping customers move from insight to action through trusted, explainable, workflow-embedded AI.
• Lead Pacvue’s agentic AI strategy across customer workflows, internal productivity, decision support, and governed automation.
• Define where AI should recommend, explain, act, escalate, and learn within customer and internal workflows.
• Partner with Product Growth and Customer Success to ensure AI capabilities are adopted, trusted, and connected to measurable customer outcomes.

Own AI Labs and Experimentation

• Lead AI Labs, focused on rapid experimentation, prototyping, and validation of emerging AI capabilities.
• Identify high-potential AI use cases, test them quickly, and determine which should graduate into production roadmaps.
• Create a disciplined experimentation model that balances speed, customer value, feasibility, responsible AI practices, and business impact.
• Advance ML/AI and Data Science Capabilities
• Own the product and technical direction for ML, AI, and Data Science capabilities across recommendations, optimization, forecasting, measurement intelligence, workflow automation, and performance insights.
• Partner with Product, Engineering, and AI/DS leaders to turn models and AI capabilities into reliable, scalable, explainable product experiences.
• Drive decisions around model quality, explainability, trust, governance, evaluation, and adoption.

Partner Across Product and GTM

• Work closely with Media, Product Growth, Retail Media, Measurement, Platform, Engineering, Sales, Customer Success, and Marketing teams to bring AI into Pacvue’s highest-value product areas.
• Help translate AI capabilities into clear customer narratives, business value, packaging, and differentiated market positioning.
• Ensure AI is embedded into core product workflows rather than treated as a standalone feature or demo layer.

Skills & Qualifications:

• 10+ years of experience in AI, ML, Data Science, product leadership, enterprise software, ad tech, commerce media, or related fields, all at a global level.
• Experience leading AI, ML, or Data Science teams within a product-led organization, with a track record of turning advanced technical capabilities into scalable customer-facing products.
• Experience leading through senior technical and product leaders, with the ability to coach, amplify, and scale existing teams.
• Strong understanding of applied AI, machine learning, generative AI, agentic workflows, recommendation systems, optimization, forecasting, measurement, or decisioning platforms.
• Strong customer-facing executive presence, with the ability to explain AI clearly to senior brand, agency, retailer, and partner stakeholders.
• Strong product judgment, including the ability to distinguish high-value AI use cases from low-value demos.
• Excellent communication skills, with the ability to make AI understandable, credible, and actionable.
• Willing to travel for customer facing events and meetings, as well as regular trips to China with meet with key members of our technical team.

Benefits:

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building information platform through Carrot

The annual base salary range for this position is $250,000-$300,000 USD. The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans, full details will be provided during the recruitment process.

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Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.