Tech Lead

At ***
(
*** | Connected World, Connected Experiences
), we live the philosophy of connected world and connected experiences. We thrive on change that is powered by the intelligent symphony of technology and humans designing meaningful and sustainable experiences. Consumer 'experiences' are driving and disrupting industries like never before. Businesses must build seamless yet simple enterprises that collaborate, synergize, and drive the change. Change that connects us all and empowers us to deliver experiences that span across the digital, the physical, the convergent, and everything in between. That's when truly connected experiences manifest.
Extraordinary is when experiences come together - a continuous convergence of digital technologies, touchpoints, and most importantly people. It's time to reimagine, reinvent, and revolutionizebusiness models
operations as well as to transform enterprises into living, breathing, and connected businesses. We are the Digital Change makers who strive to change the way the world, communities, businesses, and humans interact digitally. We are harnessing the power of change, brought in by technologies, that makes it the most exciting time to be alive in the human history. Our universe, as we build it, disrupt it, and redesign it, is powering the digital change.
*** represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates, and the Society to Rise. It has 150,000+ professionals working for 1000+ Global Customers (including Fortune 500 companies) in 90 Countries. We're part of the esteemed Mahindra group, headquartered in India. Under a new CEO, *** is committed to a transformative journey with 'Scale @ Speed' as our guiding principle.
Job Title: Digital Marketing Manager
Location: Atlanta, GA
The Paid Media Governance role is a key partner within the Digital Product Marketing team, tasked with building and scaling paid media capabilities. This role will establish and enforce the strategic frameworks, standards, and best practices that govern paid media execution across the enterprise. By ensuring operational excellence, legal compliance, and financial accountability, this role will be instrumental in maximizing the return on media investments and advancing brand objectives.
This position requires deep expertise in the digital media landscape to effectively architect the strategy and approach to paid media. The ideal candidate will be a strategic leader with a proven ability to manage complex partner relationships and drive enterprise wide adoption of best in class processes.
Responsibilities and Accountabilities:
This leader will serve as the central point of governance for paid media, liaising between internal brand teams, external agencies, and technology partners to drive performance and accountability.
Strategic Governance
Framework Development:
• Develop, implement, and enforce enterprise-wide standards for media planning, buying, activation, and measurement.
• Establish clear Key Performance Indicators (KPIs) and benchmarking frameworks tailored to brand objectives and industry best practices.
• Architect and manage the key terms, performance standards, and Service Level Agreements (SLAs) within all paid media partner Statements of Work (SOWs) to ensure performance and accountability.
• Drive the strategic alignment between marketing objectives and paid media execution, including channel strategy, audience segmentation, and budget allocation.
Financial Oversight
Performance Management:
Apply financial acumen to oversee the portfolio paid media budget, ensuring efficient allocation of resources, accurate forecasting, and proactive fiduciary management.
Oversee a robust reporting and insights cadence, ensuring that campaign performance analysis directly informs optimization and demonstrates a clear return on investment.
Collaborate with cross-functional analytics and finance teams to validate media performance against proforma goals and ROI models.
Utilize contract performance and financial management platforms and tools to ensure appropriate compliance with contract terms and brand performance objectives
Stakeholder
Partner Management:
Act as the primary point of escalation to drive accountability and resolve performance issues between brand teams, agencies, and vendors.
Foster a culture of collaboration and continuous improvement with all paid media partners.
Provide executive-level communication and context on media performance, industry trends, and strategic initiatives to internal stakeholders. Compliance
Innovation:
Serve as the subject matter expert on media-related compliance, ensuring all activities adhere to data privacy regulations and pharmaceutical marketing guidelines.
Stay at the forefront of the paid media landscape, identifying and championing new technologies, partners, and innovative strategies to maintain a competitive edge.
Champion pilot programs and initiatives to test new media capabilities and tactics.
Required Experience
Knowledge:
Bachelor's degree in marketing, business, or a related field.
10+ years of progressive experience in US agency management; experience in procurement is highly relevant.
Direct experience managing or overseeing large-scale media budgets in the US, ideally ***M+ annually.
In-depth, expert-level knowledge of the digital media ecosystem, including programmatic, paid search, social media, connected TV (CTV), and digital audio.
Proven track record of developing and managing relationships with media agencies, publishers, and ad tech vendors, including direct experience negotiating SOWs and performance terms.
Experience in a regulated industry is preferred.
Skills
Competencies:
Demonstrated ability to lead and influence cross-functional teams and senior stakeholders in a matrixed organization.
The pay range for this role is ***-*** per annuum including any bonuses or variable pay. *** also offers benefits like medical, vision, dental, life, disability insurance and paid time off (including holidays, parental leave, and sick leave, as required by law). Ask our recruiters for more details on our Benefits package. The exact offer terms will depend on the skill level, educational qualifications, experience and location of the candidate
"*** is an Equal Employment Opportunity employer. We promote and support a diverse workforce at all levels of the company. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, age, national origin, or disability. All applicants will be evaluated solely on the basis of their ability, competence, and performance of the essential functions of their positions with or without reasonable accommodations. Reasonable accommodations also are available in the hiring process for applicants with disabilities.
Candidates can request a reasonable accommodation by contacting the company ADA Coordinator at
***