TikTok Shop - Creator Lead, Creator LIVE

Responsibilities The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together. About the Role The Creator Live team powers TikTok Shop’s most important live commerce growth engine. As a Creator Manager (Creator Live), you will own the end-to-end success of a portfolio of creators, helping them build repeatable, scalable live businesses — not just one-off hits. This role sits at the intersection of creator strategy, live operations, product, and commerce performance. You’ll work hands-on with creators while also partnering cross-functionally to unlock traffic, product, incentives, and new live features. If you’re excited about building creator ecosystems, scaling GMV through live, and shaping the future of live commerce — this role is for you. Responsibilities Own the overall growth strategy and business performance of the Creator Live ecosystem within the assigned business scope, driving GMV, creator activation, live engagement, and long-term ecosystem health. Define and execute creator growth strategies across different maturity stages, establishing scalable operating models and growth frameworks that enable sustainable creator success. Lead the design and continuous optimization of creator incubation, education, and lifecycle management programs to improve creator retention, productivity, and monetization. Drive data-informed business decisions by identifying performance gaps across traffic, merchandising, conversion, content quality, and live operations, translating insights into scalable solutions and platform-wide best practices. Build and scale repeatable creator success models, incubating high-impact creator cases that can be replicated across the broader ecosystem. Partner with cross-functional leadership across Product, Category, Operations, Campaigns, Finance, and Algorithm teams to define business priorities, influence product roadmap, and unlock creator growth opportunities. Translate platform strategy into creator ecosystem initiatives while surfacing market insights and creator feedback to continuously improve platform capabilities and operational efficiency. Lead strategic planning for Creator Live programs, defining key business priorities, success metrics, and operational mechanisms to drive long-term ecosystem growth. Drive operational excellence by establishing scalable processes, playbooks, education programs, and performance management frameworks across the Creator Live organization. Identify emerging creator and market opportunities, developing initiatives that expand creator supply, improve ecosystem quality, and accelerate business growth. Qualifications Minimum Qualifications: Proven experience in: Live commerce, creator management, influencer marketing, e-commerce, or partnerships. Strong understanding of content, creators, and performance-driven growth. Comfortable working with data and metrics to inform decisions. Excellent communication skills — able to influence creators and XFN partners. Highly organized, proactive, and execution-oriented. Preferred Qualifications: Demonstrated ability to define business strategy and lead cross-functional initiatives with measurable business impact. Experience building scalable creator growth programs, operational frameworks, or ecosystem strategies in a fast-growing marketplace or live commerce environment. Strong business acumen with the ability to balance strategic thinking and operational execution. Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $151050 - $273600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

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