Manager, Digital Activation

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people‑obsessed, outcomes‑focused business that applies evidence and data‑based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Who We’re Looking For We are seeking a Digital Activation Manager - programmatic / paid social with experience in campaign management and execution, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members. Managers are direct managers of the junior team members on their account and take responsibility for guiding their growth and ensuring that the team functions most effectively and with minimal errors. You have experience managing a team, delegating tasks and providing growth opportunities for these individuals. A proven track record of managing-up and actively communicating to all team members. This role requires that you clearly and concisely articulate communications to external and internal teams. We want an individual that is accountable for all aspects of the plan and has the ability to flag and elevate concerns appropriately to their manager. We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy. The Opportunity If you’re reading this, we want to talk to you about joining our team as a Social, & or Programmatic Manager. Your responsibilities will include: Leadership Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s) Established as leader with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties Effectively manage and develop junior team members (mentoring, training, etc.) Prioritize and manage quarterly priorities and ad‑hoc requests to ensure they are executed on time and to client expectations by entire client team Ability to problem solve, such as finding solutions for issues not yet attempted Proactively share learnings and best practices across the organization Establish oneself as an expert within their functional department and client team Identify ways to improve team efficiency and effectiveness, such as new processes Bring new proactive ideas to help meet client goals and grow business Communication Ability to consult/educate/negotiate with clients and agency partners Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors Ability to present recommendations/ideas to client and internal team Ability to effectively merchandise successes to the client Help educate client team on latest trends, best practices, technologies, etc. Demonstrates appropriate judgment through proper escalation Functional Expertise In-depth knowledge of: Paid social optimizations (proactive and reactive) Programmatic optimizations (proactive and reactive) Forecasting and opportunity/gap analysis Campaign management tools, including bid rules/management Advanced social platform knowledge across all objectives (awareness, consideration and conversion) META, TikTok, Snapchat Monitoring new social trends and products and evaluating application to client Programmatic platform knowledge: DV360, Trade Desk, Amazon DSP Research tools/competitive analysis Budget/pacing and billing Understanding integrated media Industry trends Our Expectations Of You Deep understanding of social / programmatic performance campaigns and activation Help strategists and coordinators develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals Responsible for overseeing campaign management including pacing, reporting, optimizations, etc. Ability to develop cross channel performance strategies Having a passion for advertising and establishing yourself as a thought leader within the office Staying up to date on industry trends and partner updates Proactively bringing new opportunities to the team Proactively bring new ideas for the account for broader business impact Ensure proper communication between various agency capabilities and performance team Day‑to‑day lead on client communications What You’ll Need To Succeed Bachelor’s degree in marketing, advertising, or communications or relevant post‑secondary education, training, or equivalent experience 3+ years of hands‑on‑keyboard work experience managing paid social / programmatic media accounts Be a proactive self‑starter Possess general knowledge of direct marketing principles and strategies Have polished presentation, communication and listening skills Have strong organizational skills as applied through an ability to manage multiple projects at once Be confident in analyzing and acting on marketing data The Outcomes We Will Celebrate Strong client relationships, admiring teammates, more effective plans, strong agency partnerships. Who You’ll Partner With You’ll work hand in hand with the digital activation strategists and coordinators on your team, partnering with the strategy/planning teams and reporting into the Associate Director, Digital Activation. Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward. What You Can Expect The chance to grow the agency and yourself. Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide. The ability to be brave, try new things and help continue to grow our digital offering. A place that cares about your personal passions just as much as your work. Compensation This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range: $50,000—$95,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs. Review Our Recruitment Privacy Notice #J-18808-Ljbffr