Homecare Marketing Specialist / Homecare Marketer

Job Description

Job Description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company car
• Competitive salary
• Opportunity for advancement
• Training & development

Job Summary: This is a field-based position that combines community outreach, referral development, networking events, and office-based administrative responsibilities. The Homecare Marketing Specialist or Homecare Marketer will be responsible for generating businesses from referral sources to meet agency growth and revenue goals. Brand ambassador, the ideal candidate is expected to have healthcare marketing experience and strong relationship with the home care service in the community. He/she should also be able to create and implement innovative marketing strategies suitable to the agency.

Job Responsibilities

Expand clients base and develop relationships with key targeted accounts

Build new and maintain existing relationships with referral sources by performing regular visits to facilities such as hospitals, nursing homes etc.

Educate case managers, social workers, and physicians on the agencys care capabilities, ensuring the agency remains their top-of-mind choice for patient discharge

Develop marketing strategies/objectives, action plans in concert with Directors

Articulate the benefits of private duty homecare services to both professional referral sources and consumers.

Educate clients, families, and local communities about our services, ensuring clear comprehension of how we elevate their quality of life

Promote our professional services within the community

Plan, coordinate and attend home care fairs, events and related trade shows

Accurately generate required reports and documentation of sales activity including the Weekly Schedule, Pre-Call Plan, Marketing Action Plan and Sales Call Activity Log within designated timelines.

Become expert on major competitors and differentiators among them.

Understand local industry trends to represent and differentiate the company and its services in local market

REQUIRED JOB KNOWLEDGE AND SKILLS:

Associate Degree in Marketing, Business Management, Communications or Social work

Minimum 1-3 years of proven sales, marketing, outreach or business development experience within the healthcare or senior services industry.

Track record of meeting or exceeding lead generation and referral goals.

Perform field outreach consisting of a minimum of 15-20 face-to-face marketing visits per week

Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, CRM, scheduling systems and other healthcare industry-related software such as Wellsky

Proficiency in digital marketing: social media, content creation, and advertising

Self-motivated and results oriented & ability to form relationships and maintain rapport with referral sources.

Ability to listen and communicate clearly, fluently and diplomatically both orally and in writing.

Present a well-groomed image that reflects the professionalism of the business.

Work independently with minimal direction and/or supervision.

Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.

Represent the agency at regional health fairs, senior center events, and industry networking functions

Valid drivers license, reliable personal vehicle, and active auto insurance for consistent local travel.

Job Type: Full-time

Pay: Based on experience

Benefits:

Base salary plus performance-based bonuses tied directly to referral generation and leads conversion

Generous time-off policies

Paid time-offs

Company auto Allowance

Cell phone stipend

Flexible schedule

Paid family leave

Continuing Education & Professional Development Training

401k Retirement Plan with Employer Match to secure your future

Schedule: 7-hour shift

Salary commensurate with experience

Successful candidates may have opportunities to advance into leadership roles within business development, operations, franchise growth, and regional management.

Business development representatives, Community Outreach, sales liaison are encouraged to apply for this position.

$25-30/hour plus performance-based bonus paid monthly