Associate Director, Business Development

Associate Director, Business Development

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Publicis Groupe empowers clients with the highest fidelity audience and analytics capabilities that predict, power, and prove business outcomes. With our investments in Epsilon, Sapient, Marcel, and now CoreAI, we power creative and media personalization at scale for our clients. Our 'Groupe Solutions' team is an accelerant at the center of the Groupe. Made up of audience strategists, data scientists, and analytics practitioners, we partner with Groupe leaders to win or retain strategic accounts with industry-leading data, tech, audience, and analytics solutions.

What is CoreAI? CoreAI is Publicis Groupe's long-term strategic initiative to develop an AI-powered data and intelligence layer across the Groupe, bringing together all our data and platforms under one single entity. The Groupe Solutions team is responsible for bringing this to life to enhance our agency talent with the highest fidelity data and best applications to power personalization and brand growth.

Responsibilities

The Associate Director, Business Development will partner across the Groupe when our team plays an integral role in a new business opportunity, helping to build the data, tech, audience, and analytics narrative, which could be inclusive of presenting CoreAI to clients. The ideal candidate will:

• Assist in overseeing the efforts to acquire new clients, growing revenue for the Groupe at large, and retain strategic accounts
• Create the initial responses to client inquiries pertaining to data, audience, and analytics, or CoreAI, including Requests for Information (RFI), and Requests for Proposals (RFPs), capabilities presentations, working sessions, client briefs, and final proposal documents
• Support the development, design, and presentation of all client pitch presentations
• Thoughtfully manage all pitch activities (including global and local): responsible from receipt of request through final submission / presentations
• Collaborate closely with Groupe Solutions, Audience, Data, Platform, and Marketing capabilities to craft pitch strategy and narrative
• Partner with cross-functional teams, building trusted relationships across the Agency Leads, Groupe capabilities, Sapient, Epsilon, etc.

Qualifications

The ideal candidate should understand strategy, media, and technology, and have direct experience with business development, product marketing, agency service frameworks, and organizational design. BA/BS in Business, Marketing, or Strategy-related discipline 5-9 years of relevant experience with marketing and media agencies or adjacent capabilities, such as ad- and mar-tech firms, consultancies, or client-side marketing organizations Demonstrated skills in slide design, analysis, writing, communication, and cross-functional collaboration Strong understanding of the marketing and media industry, pipeline management and client acquisition Strategic thinker and content creator, crafting a storyline that compels the client prospect to partner with the Groupe, or retain a strategic account Illustrate the ability to prioritize and resolve complex problems and escalate to senior leadership team as necessary Have proficiency in communicating clearly and concisely, keeping audience in mind Possess exceptional attention to detail, with the ability to craft concise briefs for senior executives and clients

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.