Senior Performance Marketing Analyst
Oklahoma Tourism and Recreation Department
It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
- Implement high-performing campaign management and execution of display advertising strategies to drive brand awareness, traffic, and conversions
- Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
- Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
- Conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
- Monitor and report on key performance metrics, providing actionable insights and recommendations
- Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
- Execute and prioritize all the tasks / activities within the managed campaigns
- Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered
Requirements
- Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
- 2+ years of experience in digital marketing with a focus on display advertising
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
- Experience with A/B testing and performance optimization techniques
- Proven track record of managing and optimizing display advertising campaigns
- Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
- Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
- Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Strong attention to detail and organizational skills
- Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Vacancy posted more than 2 months ago
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