Senior Manager of Digital Campaigns, Institutional Fundraising

Senior Manager of Digital Campaigns, InstitutionalFundraising Job Summary The Senior Supervisor, Digital Fundraising Campaigns serves as thestrategic lead for digital fundraising communications across theUniversity of Utah's Annual Giving program. This position isresponsible for developing and executing comprehensive digitalengagement strategies that support fundraising goals through emailmarketing, text messaging, paid media, and other digitalchannels. Please note, the posted salary range reflects the compensationrange within which we will make an offer. Offers are determinedbased on qualifications, skills, and experience. Placement at thetop of the range is reserved for candidates who demonstrateexceptional qualifications and experience directly aligned with therole. Responsibilities Digital Fundraising Strategy & CampaignPlanning Develop and execute the annual digital fundraising strategy forAnnual Giving campaigns, aligning efforts with institutionalfundraising priorities and donor engagement goals. Create and maintain strategic annual communication calendarsfor central Annual Giving and partner campus fundraisingprograms. Build campaign email cadence strategies that supportfundraising objectives while ensuring coordinated donor touchpointsacross channels. Ensure email, text, social media, paid advertising,crowdfunding, and direct mail efforts work together as acomprehensive and cohesive donor experience. Collaborate with the Associate Director of Campaigns andCommunications to align messaging, creative direction, timing, andcampaign objectives across all fundraising initiatives. Partner with colleges, departments, and campus units to developdigital fundraising communications that support campus partnerfundraising priorities while maintaining overall strategyalignment. Monitor industry trends and emerging best practices in digitalfundraising and recommend innovations that improve campaignperformance and donor engagement. Ensure consistent brand voice, messaging, and campaignalignment across all digital fundraising communications. Email Marketing Leadership Lead strategy, planning, and optimization for all annual givingemail campaigns. Develop audience segmentation, personalization, and donorjourney strategies to improve donor acquisition, retention, andupgrade performance. Build annual and campaign-specific email calendars thatstrategically sequence communications across fundraisingpriorities. Ensure communication schedules are coordinated across centraland campus-level fundraising programs to prevent donor fatigue andmessage saturation. Supervise and provide direction to the Email Marketing Managerresponsible for email production, deployment, and execution. Serve as the department's subject matter expert for emailmarketing platforms, deliverability, audience management, testing,and performance optimization. Oversee email performance measurement, provide actionablerecommendations, and implement improvements based on campaignresults. Text Messaging & Emerging Channels Lead strategy and oversight for fundraising-related textmessaging initiatives. Manage the university's texting platform for central AnnualGiving and participating campus partners. Establish best practices for text-based fundraising appeals,stewardship communications, and donor engagement programs. Ensure compliance with applicable texting regulations,policies, and platform requirements. Evaluate emerging digital communication channels and recommendnew opportunities for donor engagement. Paid Media Strategy & Digital Fundraising Develop and manage paid media strategies supporting fundraisingcampaigns across digital platforms. Oversee campaign planning, audience targeting, budgetmanagement, performance tracking, and optimization for Meta,Google, and other digital advertising channels. Manage Meta Ads implementation, including pixel deployment,conversion tracking, audience development, and campaign performanceanalysis. Partner with internal and external stakeholders to developadvertising creative and messaging aligned with campaigngoals. Monitor advertising performance and recommend optimizationstrategies to improve return on investment and donor conversionrates. Analytics, Reporting & Optimization Establish campaign performance measurement frameworks and keyperformance indicators across digital fundraising channels. Track and report fundraising revenue, donor acquisition,engagement, and conversion metrics generated through email, text,paid media, social media, and web campaigns. Analyze donor behavior, engagement trends, and channelperformance to identify areas for improvement. Conduct research and root-cause analysis when campaignperformance does not meet expectations. Lead A/B and multivariate testing initiatives across email,landing pages, advertising, and digital fundraising content tosupport continuous improvement. Set up, maintain, and monitor Google Analytics tracking acrossfundraising campaign channels. Ensure campaigns are properly configured with trackingparameters, conversion goals, audience reporting, and attributionmodels. Partner with the Associate Director of Online Giving to developand execute SEO strategies for fundraising-related webproperties. Conduct keyword research, content optimization, and technicalSEO improvements to increase visibility of giving-related contentand donation opportunities. Monitor website performance and user behavior to supportimproved campaigns and conversion rates. Leadership & Supervision Supervise, coach, and evaluate the Email MarketingManager. Establish goals, priorities, and professional development plansfor direct reports. Foster a culture of innovation, accountability, collaboration,and data-informed decision making. Serve as a strategic advisor and resource for digitalfundraising best practices across the Advancementorganization. Provide guidance and training to campus partners on digitalfundraising tools, strategies, and campaign execution. Minimum Qualifications EQUIVALENCY STATEMENT: 1 year of higher educationcan be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related workexperience). Senior Manager, Advancement Management: Requires abachelor's (or equivalency) + 8 years or a master's (orequivalency) + 6 years of directly related work experience. Requisition Number

PRN46480B