Social Media + Content Lead - LA

Vilgain is a European nutrition brand built on real ingredients and uncompromising standards. We recently launched in the US with Los Angeles as our proof‑of‑concept market, and we are looking for a Content Creator who lives and breathes TikTok, genuinely loves food and fitness, and knows how to turn nutrition stories into content people actually want to watch. This is not a content production role wearing a manager’s hat. It’s a true ownership role. You’ll set the strategy, build the content engine, manage TikTok and Instagram and produce content yourself when needed. You’re as comfortable mapping a quarterly content plan as you are filming a TikTok in the morning. We’re TikTok‑first, LA‑anchored and building from zero. The right person is excited by that - not intimidated by it! What You Will Do Channel Strategy & Performance Set US social strategy across TikTok and Instagram, with a clear content calendar and growth plan Own channel KPIs: follower growth, content reach, community engagement Launch and run Vilgain US TikTok account from zero Track, report, and iterate on performance weekly Content Creation & Ideation Concept, shoot, edit, and publish short‑form video content built for TikTok performance Bring a constant stream of fresh, platform‑native ideas – hooks, formats, series, trends Create content formats including talking‑head, voice‑over, educational explainer, product‑led, and street‑style interview Translate product benefits, ingredient education, and nutrition concepts into content people actually want to watch Create static and graphic content including carousels, story frames, and branded graphics – directing HQ’s design support when needed Write hooks, captions, and light scripts that feel native to each platform Tools: CapCut, Instagram Edits, Canva, Figma, or similar Brand & Editorial Consistency Maintain a consistent visual and editorial tone across all US channels Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand Partner with the HQ creative team on assets, brand voice, and campaign needs – you brief and direct, they support production Support campaign launches, TikTok shop activations, and always‑on brand storytelling Collaboration & Community Work closely with the US Influencer & Community Lead to align creator content with channel strategy Coordinate with the Marketplaces & E‑Commerce Manager on TikTok shop content Manage day‑to‑day community interactions, comments, and DMs in US hours and voice Report weekly to the Head of US Market on performance, learnings, and pipeline What We Are Looking For Required 4‑7 years of social media experience, with at least 2 years owning channel strategy (not just content production) Deep fluency in TikTok – formats, culture, editing styles, and what drives performance Hands‑on content creation chops – you concept, shoot, edit, and publish yourself Comfortable reading paid social performance data and using it to inform organic strategy A genuine passion for food, nutrition, fitness, or sports nutrition – you are the target audience Strong ideation skills – you come to the table with ideas, not just execution Comfortable on camera in talking‑head, voice‑over, and direct‑to‑camera formats Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools Strong eye for framing, pacing, lighting, and overall creative quality Organized, self‑directed, and able to manage multiple workstreams without hand‑holding Nice to Have Experience launching social presence for a CPG, food or supplement brand TikTok Shop or social commerce experience Background in creator‑led, founder‑led, or street‑style interview formats Working knowledge of nutrition, ingredients, or wellness trends Existing LA creator and community network #J-18808-Ljbffr Vilgain s.r.o.