Social Media Coordinator

Job Description

Job Description

Crystal Springs Resort is seeking a Social Media Coordinator to lead the day-to-day creation, capture and publishing of organic/scheduled social content across our Resort brands. This role is hands-on and fast-paced, focused on bringing the guest experience to life through compelling, on-brand storytelling.

You will work closely with the marketing team to ensure all content aligns with campaigns while maintaining a consistent, elevated resort brand presence across platforms.

This role supports multiple resort outlets including hotel, spa, dining, golf, weddings and events. Based in Hamburg, NJ with a hybrid schedule (up to 2 remote days/week).

What You’ll Do (Daily Focus)

• Capture and create photo + video content across the resort (events, dining, scenery, guest experience)
• Edit and publish daily content across social platforms (primarily Instagram, Pinterest & TikTok) on multiple Resort accounts
• Write clear, engaging captions aligned with brand voice
• Plan and execute content calendars in partnership with marketing
• Attend shoots, events and activations to gather real-time content
• Manage and schedule posts using social media tools (Later, etc.)
• Monitor engagement, comments and performance metrics
• Engage with all accounts, by following, liking, sharing, commenting, etc.
• Identify trends and recommend content ideas to increase reach and engagement
• Ensure visual and messaging consistency across all platforms
• Collaborate with internal teams to support campaigns, promotions, events and seasonal initiatives

What You Bring

• 2+ years experience in social media or content creation preferred
• Strong photo/video capture and editing skills (Premiere Pro or similar)
• Experience with social scheduling platforms (Later, etc.)
• Basic design skills (Adobe Creative Suite & Canva a plus)
• Strong copywriting and storytelling ability
• Highly organized, detail-oriented and able to manage multiple projects efficiently
• Comfortable working in a fast-moving, collaborative environment
• Must be able to work a flexible schedule, including occasional evenings/weekends

Portfolio required — we want to see your style.

Enjoy Crystal Springs Employee Perks

• 30% Dining, Retail & Spa Discounts
• Discounted Hotel Stays
• Complimentary Golf
• Access to Resort Events & Festivals
• Discounted Minerals Sports Club Membership