Sr Lead, Demand Generation

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Your Role at Baxter

#ThisIsWhere you build trust to achieve results!

As a Demand Generation Sr Leader, you take pride in representing Baxter and our products. Your keen understanding of our deep portfolio of products and belief in the value and quality they provide to patients fuels your confidence.

Your goal is to ensure, through leadership and monitoring of commercial strategies, the fulfillment of annual sales objectives defined for the assigned business unit. As well as generate demand through the lead of Managers in charge, defining key accounts by territory, providing mentor and support in the negotiation, as well as the definition of plans to strengthen or modify practices that favor the generation of demand.

What you'll be doing

• Drive standardization of sales processes, roles, and operational frameworks to enhance efficiency, scalability, and performance across the sales organization.
• Lead and execute healthcare sales strategies, ensuring effective market penetration, customer engagement, and achievement of revenue targets within the healthcare sector.
• Design, implement and supervise commercial strategies that ensure compliance with the annual sales budget assigned your business line and define the commission plan together with the Channel Management and Commercial Management
• Align and guarantee the execution of the strategic plans of the business assigned
• Build long‑term relationships with key customers by generating innovative solutions that meet their economic and clinical needs
• Conduct high‑level negotiations with decision makers, demonstrating the benefits of the Baxter portfolio, guaranteeing profitability and generating value for customers.
• Actively participate in meetings and/or processes related to sales, credit and collections and Build and validate the sales dedication (weekly, monthly, quarterly, annually) and identify the funnel of opportunities
• Ensure adequate management of objectives, strategies and critical metric monitoring to ensure the fulfillment of goals and the timely implementation of plans as well as mentoring with each Specialist for time distribution in work activities to achieve a balance that fosters accountability, teamwork and empathy, and document the process.
• Identify Baxter's compliance and legal risks in the country/cluster

What you'll bring

• Bachelor's degree or equivalent experience in marketing, administration, international business orrelated area
• Proven experience of more than 10+ years working in sales strategy and demand generation across healthcare portfolios
• Mandatory leadership experience, leading manager across different pharmaceutical and medical devices portfolios.
• Expert in demand generation for B2B business and negotiations directly with hospitals

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally.

Baxter International Inc. is a global medtech leader dedicated to enhancing patient care and transforming healthcare through innovative solutions and compassionate support for clinicians.

Where they work

1 Baxter Pkwy, Deerfield, Illinois 60015, US 25212 IL-120, Round Lake, IL 60073, US Calle Fernando Aranguren 830, Zapopan, JAL 45145, MX