Senior Manager - HIV Community Marketing

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job DescriptionJoin Gilead’s HIV Franchise Marketing team and play a key role in supporting the development of impactful personal promotional content for Community Liaison (CL) field teams. As a Senior Manager, you will help translate brand strategy into practical, field-ready materials that enable meaningful engagement with allied healthcare professionals and community-based providers.Reporting Relationship: Senior Director, HIV Franchise MarketingThis role will execute the community marketing strategy and build materials for Community Liaison (CL) teams and the HIV Workforce.Key ResponsibilitiesDevelops and leads key elements of the Allied Healthcare Professionals (AHCP) personal and non-personal promotional brand strategy aligned to prioritization and brand campaigns.Supports the build, execution, and sustainment of the Plan of Action (POA) for the CL field team inclusive of the four products in the HIV Treatment/Prevention portfolio and develops prioritization for the five HIV therapies in Gilead’s portfolio.Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and the field CL team. Regularly measures the success of initiatives.Implements product promotional communication strategy for AHCP promotions, ensuring alignment with the overall brand strategy.Assists in the creation of personal and non-personal promotional tactics utilized to drive brand/franchise preference.Assists in the development of unbranded disease education for key congresses, events, local/regional marketing strategies, and the CL team.Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg. Secures final production.Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, Commercial Learning & Development, and other key internal stakeholders.Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.Provides tactical and strategic input on key planning teams such as promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns.Supports internal CL team meetings.Ensures that all marketing activities comply with regulatory and legal requirements.Establishes Key Performance Indicators (KPIs), regularly tracking and measuring the success of initiatives and tactics.Manages aspects of the non-personal promotions marketing budget and project timelines.Establishes close working relationships with personal promotion marketing colleagues to ensure synergies across the AHCP marketing mix.Knowledge & SkillsMust have the ability to conduct analysis and use complex analytical tools.Must have demonstrated excellence in project management and effectively managing multiple projects/priorities.Must possess strong verbal, written, and interpersonal communication skills and the ability to efficiently and productively communicate to a variety of groups and audiences.Must have a demonstrated understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials.Strategic thinker with the ability to formulate, develop, and execute strategy.In-depth ability to conceive, develop, and implement multi-dimensional marketing and business plans.Strong presence with the ability to command respect through sound business judgment and clear decision-making.Experience coordinating cross-functional teams or work groups as well as direct reports.Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials.Demonstrated ability to manage budgets.Basic QualificationsBA/BS degree and 8+ years of relevant experience; ORMA/MS degree and 6+ years of relevant experience; ORExperience must include leading cross-functional projects.Specific Education & Experience Requirements6+ years of experience.Bachelor's degree in Marketing or a related field required.Familiarity with marketing fundamentals, strategy, sales, and commercial policies and practices.Previous experience in marketing research and/or pharmaceutical sales desired.MBA or other advanced business degree desired.Therapeutic area knowledge preferred.Direct-to-Patient experience preferred.Experience with Advocacy, Community, and National Health Systems and Services preferred.Canada & Managed Markets experience preferred.Note: Manager is the entry point for these career paths.The salary range for this position is: $169,320.00 - $219,120.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.For additional benefits information, visit: * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.For jobs in the United States:Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact View email address on click.appcast.io for assistance.For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACTYOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACTGilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.For Current Gilead Employees and Contractors:Please apply via the Internal Career Opportunities portal in Workday.SummaryLocation: United States - California - Foster CityType: Full time