Product Marketing Specialist

Job Description

Job Description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role

This seat owns product marketing and go-to-market strategy for our US business — translating platform and customer data into launch plans and campaign strategy that drive activation, retention, and growth.

You'll work closely with the General Manager and will be one of the most cross-functional person in the US org: shaping GTM strategy from platform and customer data, working with Growth to bring campaigns to life, with regular exposure to how Business Development approaches monetization and Regional Marketing team runs CRM.

Note: This role is based in Austin, Texas.

What You'll Own

• Product & GTM strategy: Translate platform and customer data into go-to-market strategy for new feature launches, sign-up flow improvements, and product upgrades.
• Marketing campaign strategy & execution: Set the strategy, brief the work, execute the plan, and stay accountable for results, from idea through measurement and iteration.
• Cross-functional collaboration:  Partner with Growth, Business Development, and Product on launches that need GTM's involvement.
• Lifecycle marketing: Exposure to how the CRM journey (acquisition, activation, retention, win-back) runs in our core marketing systems, including Needle and Braze, and how it connects to GTM strategy.
• Monetisation: Exposure to how Business Development approaches monetization strategy for app, web, and browser extension, and how that shapes campaign priorities.

Essentials to Succeed

• 0 to 4 years of experience in marketing, business, economics, or a related field. Fresh graduates are welcome to apply.
• Prior experience or exposure across multiple marketing specializations (e.g., product marketing, growth, lifecycle/CRM, campaigns) in a start-up/growth environment.
• AI-native. You already use AI tools as your default way of working, not as a novelty. You'll be expected to operate at a fluency level the rest of the org is actively building toward.
• Strong business acumen with genuine marketing curiosity and intuition. You notice why a campaign, funnel, or feature works and want to know how to make the next one work better.
• High ownership, low ego. Equally comfortable in the strategy conversation and in the details when it's needed.
• Data-driven decision-maker with strong analytical skills.

Nice to Have

• Prior experience with CRM platforms (Braze, Iterable, or similar).
• Familiarity with e-commerce, fintech, or rewards/cashback business models.
• Comfort with SQL or a similar data-querying tool.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications, analyse resumes, match candidates to roles, generate interview notes, and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting View email address on us.fitly.work is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!