Junior Manager, Direct to Fan & Community
$66.3k - $72.5kWarner Music
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team:
As part of the Global Catalog Brand & Audience Services group, the Direct to Fan & Community Engagement team delivers impactful, data-driven programs that strengthen fan relationships and unlock long-term value for our artists.
Your role:
The Junior Manager, Fan Engagement & Community will support deepening the fan relationship between an artist and their audience. You will be responsible for collaborating with artists to bring their community strategy to life. The role will lead on engaging and nurturing artist communities across online platforms, while also fostering strong relationships with our artists and their fans.
Here you’ll get to:
Support the day-to-day execution of fan engagement initiatives, optimising them for streaming, D2C growth, and fan retention.
Develop and expand community-driven marketing initiatives with a focus on first-party data, including fan clubs, digital groups, and social-first activations on platforms like Discord, Meta (Facebook/Instagram), Snapchat, and TikTok.
Work with creators and their teams to build and complete community-based strategies that turn discovery into lasting passion.
Establish and track key performance indicators (KPIs) to monitor fan growth and long-term value, using data-driven reports to demonstrate the success of your initiatives
Develop and track important metrics to evaluate campaign efficiency and adjust strategies to improve engagement and revenue.
Build strong partnerships with platform partners, top-tier digital creators, influencers, and community leaders.
Stay on top of emerging technologies, behaviours, and trends in the social sphere, zeitgeist, creator space, identifying new opportunities to connect artists with their fans.
Drive adoption of new platforms, community models, and digital tools.
Partner with other label teams to ensure community initiatives are integrated into wider marketing campaigns and in line with artist brand strategies.
About you:
3+ years of progressive experience in digital marketing, influencer strategy, community management, or audience development, preferably within the music or media industry.
Familiar with CRM, e-commerce, and the digital tools that power the modern music industry
Proven success in accomplishing organic/editorial social media programming, creator marketing, and approaches to connecting with fans.
Deep knowledge of the social ecosystem and major platforms, including TikTok, Snap, Meta (Facebook and Instagram), YouTube, Pinterest, and Discord.
Experience with fan engagement strategies, including community building, management, and content creation for specific platforms (e.g., Duets and Stitches on TikTok, Stories and Reels on Meta, community channels on Discord).
Strong analytical skills with the ability to measure campaign performance and make data-driven decisions.
Excellent communication and relationship-building skills.
A strategic and creative mindset with a passion for music and fan culture.
We’d love it if you also had:
Strong copywriting skills in varying tonality
Strong interest in pop culture, trends, & fan behaviour
Enjoy problem-solving, are curious, and take pride in delivering high-quality work in a fast-paced environment
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite
Salary Range: NY: $66,300 to $72,500 Annually; CA: $70,304 to $72,500 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2026 Benefits At A Glance final.pdf (
EVerify Participation Poster.pdf
Right To Work .pdf (
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