Associate Director, Brand Analytics

General Description:

The Associate Director, Brand Analytics is strategic analytics partner responsible for supporting the launch and growth of BEQALZI and BTK CDAC. This role will work closely with Brand Teams, GCMT, Medical, and other cross-functional stakeholders to generate actionable insights, shape launch strategy and inform critical business decisions. The individual will lead analytics across commercial performance, market dynamics, customer engagement, launch readiness, and will own customer segmentation and data analytics using secondary data sources, while partnering with internal teams such as Forecasting, Primary Market Research, DSE, and related functions to deliver integrated, data-driven recommendations.

The ideal candidate brings strong pharmaceutical or biotech brand analytics experience, demonstrated success in launch or pre-launch environments, and the ability to translate complex data into clear, executive-ready insights. This role requires a proactive, collaborative leader with strong technical capabilities, prior experience with advanced analytics algorithms and modeling, and a deep understanding of secondary data, business performance measurement, and cross-functional decision support.

Essential Functions of the Job:

• Serve as a trusted analytics partner to Brand teams supporting BEQALZI and BTK CDAC launch planning, execution, and ongoing performance management.

• Own customer segmentation strategy and execution, including the development, refinement, and activation of segments to support brand strategy, targeting, and customer engagement.

• Lead analytics using secondary data sources to generate actionable insights on customer behavior, market dynamics, patient flow, and brand performance.

• Own advanced analytics modeling for the brands, including use cases such as look-alike modeling, program or campaign effectiveness measurement, and other predictive or prescriptive analytics to inform business decisions.

• Develop and deliver strategic and tactical analyses to answer key business questions related to launch readiness, brand performance, customer engagement, market evolution, and competitive dynamics.

• Partner closely with Brand Teams, GCMT, Medical, GCSO, and other internal teams to integrate multiple data sources into a cohesive view of business performance and opportunity.

• Design and maintain launch performance measurement frameworks, dashboards, KPIs, and business reviews to track progress against strategic objectives.

• Support development of market assessments, segmentation, patient or customer journey analyses, and performance storytelling for leadership audiences.

• Translate analytical findings into clear recommendations that influence strategic decisions and improve launch effectiveness.

• Manage projects effectively across multiple stakeholders, ensuring timely delivery, high quality outputs, and alignment with business priorities.

Supervisory Responsibilities:

• This position may manage external vendors, agency partners, or contractors and may provide project leadership or informal guidance to junior analysts; no direct people management is required unless otherwise determined by business need.

Education Required:

• Bachelor’s / Master’s degree in Business, Economics, Statistics, Data Science, Marketing, or a related analytical field; Advanced Degree Preferred.

Qualifications:

• BA/BS degree with 8+_ years of experience in brand analytics, commercial analytics, business insights, or a related function, preferably within pharmaceutical, biotech, or similar healthcare settings.

• Demonstrated experience supporting product launches or pre-launch assets, working across matrixed organizations, and influencing stakeholders through data-driven insights.

• Prior hands-on experience with advanced analytics algorithms and modeling approaches is required, including examples such as look-alike modeling, program or campaign effectiveness analysis, predictive analytics, or related advanced analytical applications.

• Strong communication, problem-solving, and cross-functional collaboration skills required.

Computer Skills:

• Advanced proficiency in SQL and Python or R required. Strong command of Microsoft Excel and PowerPoint required.

• Hands-on experience applying advanced analytics and modeling techniques to support brand objectives is required.

• Experience with data visualization and analytical platforms such as Alteryx, Dataiku, Power BI, or similar tools is strongly preferred.

T ravel:

• Limited travel may be required based on business needs, including internal meetings, planning sessions, and cross-functional workshops.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.