Digital Marketing Specialist

Job Description

Job Description

Robert Half is looking for a hands-on Digital Marketing Specialist / Project Manager to join a fast-paced, collaborative team and own integrated, multi-channel campaigns from concept through execution and optimization. This is an ideal opportunity for a mid-level marketer who thrives in a lean environment, enjoys balancing strategy with execution, and is confident partnering cross-functionally to drive impactful, data-driven campaigns.

Responsibilities

• Lead end-to-end execution of integrated, 360&degree; marketing campaigns
• Develop creative and media briefs aligned to business goals
• Partner with external agencies to manage campaign delivery
• Review and provide feedback on creative, copy, and media plans
• Track campaign performance, define KPIs, and optimize based on data insights
• Analyze campaign data (Excel/CRM) and present clear recommendations
• Support digital execution across channels and website updates (HubSpot preferred)
• Manage timelines, status reports, and cross-functional coordination

Qualifications

• 3–5+ years of experience in marketing, campaign management, or integrated marketing
• Proven experience executing multi-channel campaigns end-to-end
• Strong understanding of media planning and campaign workflows
• Experience working with external agencies
• Proficiency in Excel and data-driven reporting
• Familiarity with HubSpot and/or Adobe marketing tools
• Excellent communication, presentation, and organizational skills
• Comfortable operating independently in a fast-paced, lean team environment