Marketing Director, Brand and Creative

Marketing Director, Brand And Creative

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose.

When you join our company, we want you to feel valued, supported and proud to work here. That's why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

We are looking for a highly motivated and experienced Marketing Director, Brand and Creative to lead our creative, content and brand management initiatives. As the Marketing Director, Brand and Creative, you will be responsible for developing, driving, and executing marketing strategies that align with our business objectives, strengthen our brand, and drive profitable growth. You will manage a team of creative and content professionals to deliver compelling and effective marketing campaigns across all channels. Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it's important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. We're looking for someone willing to challenge the status quo and raise the bar with every initiative.

This is a unique opportunity to join a rapidly evolving, successful brand marketing team. If you are a strategic, creative and results-oriented brand leader with a passion for innovation and impact, we'd love to hear from you.

Location:

• Hybrid 3 days per week in office, 2 days per week work from home in New York, NY or Chevy Chase, MD.
• Up to 25% travel for Productions, Agency Meetings, and other business travel

Responsibilities:

• Strategy and Vision:
• Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
• Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.
• Contribute to the design of various market research endeavors that'll provide the building blocks for guiding strategy recommendations.
• Brand Consistency & Growth:
• Ensure the brand identity and message are consistent across all marketing touchpoints. This involves developing and maintaining brand guidelines.
• Produce briefs and identify opportunities that communicate and amplify the GEICO master brand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.
• Project and Budget Management:
• Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically, look for opportunity to leverage efforts beyond defined parameters of respective projects.
• Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.
• Vendor Management:
• Build and manage External Creative Agency Partner relationships.
• Set, track, and hold agency partners accountable against assigned business objectives.
• Performance Measurement:
• Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and keep the brand innovative and competitive.
• Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance with each piece of content. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations.
• Drive creative excellence including evaluating quality of output, efficiency and effectiveness.
• Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success. Apply insights in a clear, thoughtful, and purposeful manner.
• Team Leadership:
• Manage, mentor, and inspire a team of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a collaborative environment.
• Collaboration and Communication:
• Work closely with marketing, product, sales, and executive teams to align creative direction with broader business objectives.
• Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.
• Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership.

Qualifications:

• Bachelor's degree in marketing, business, or a related field. Insurance category experience a plus.
• Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role.
• Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives.
• Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.
• Skilled at managing large scale programs for both B2B and B2C activations.
• Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work.
• Experience working with external Creative and Media agency partners.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
• Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines.
• Experience with digital marketing channels, especially paid and owned social media.

Preferred Qualifications:

• The success of this role will be highly dependent on being able to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.
• This person needs to be comfortable with working with external agency partners as well as our internal marketing organization.
• This is both a right and left brained role—we need someone who is comfortable with data, analytics, creativity, and an advertising strategy which is compelling on both emotional and functional levels.
• Has a strong understanding of content production across multiple mediums (Broadcast, Social, Digital, experiential).

Annual Salary

$146,575.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs.

We're an iconic brand that thrives on innovation, exceeding our customers' expectations and enabling our collective success. From day one, you'll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people's lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You'll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage